Motion Monday: INSA’s Amazing “Gif-iti” Project Blends Digital and Physical Media

‘make your own way’ miami, 2013 painted for dwyane wade and li-ning

‘make your own way’ miami, 2013
painted for dwyane wade and li-ning

We don’t often write about fine art, but we couldn’t ignore the innovative blend of digital and physical media in UK-based artist INSA’s graffiti GIF project shown here.

As a fine artist and designer, INSA “has established himself from a graffiti background through extensive street level work and gallery shows around the world. Projects include designing signature collections for brands such as Kangol, Kid Robot and Oki-Ni, as well as starting his own heel company ‘INSA HEELS’ and has been hired for private commissions for clients such as Sony and Nike, and was recently invited out to Sweden as one of only two British artists to help curate and sculpt the 2008/2009 ICE hotel.

The labor-intensive body of work shown here dubbed “Gif-iti” is a unique mix of looped, animated stop-motion GIFs which are comprised of photographs of his own urban wall paintings, which are tweaked and changed over a series of days.

“Mixing retro internet technology and labor intensive painting, INSA creates slices of infinite un-reality, cutting edge art for the tumblr generation.’ the artist says on his own blog. 

Designboom points out how “each hand-painted layer is instantly re-worked on top of the last in succession, building up colors, shapes and geometries into vibrant, dynamic and three-dimensional compositions.”

Talk about pre-planning! We commend INSA’s commitment to these hypnotizing pieces. See more Gif-iti here.

‘c’est la vie’ — painted in paris on le mur xiii billboard site 2 days painting; 8 layers; 72 skulls

‘c’est la vie’ — painted in paris on le mur xiii billboard site
2 days painting; 8 layers; 72 skulls

‘c’est la vie’ (detail)

‘c’est la vie’ (detail)

INSA Graffiti GIF Project

the artist and UNGA vibrant creation in london

the artist and UNGA vibrant creation in london

the artist and UNGA vibrant creation in london

the artist and UNGA vibrant creation in london

‘make your own way’ miami, 2013 painted for dwyane wade and li-ning

‘make your own way’ miami, 2013
painted for dwyane wade and li-ning

Learn More…

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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