Motion Graphics Monday: Tranquil & Soothing 3D Liquid Effect for Visual Inspiration

For some creatives, the hardest part of the week is getting the creative juices flowing, especially after a long, relaxing weekend. One suggestion we have when your not feeling at the top of your creative game is to give your brain a jumpstart through various forms of inspiration. If you are a regular reader of the blog you know how much we love well-executed motion graphics and today is no exception.

 

ARIEL AMBROSIA Commercial Motion Graphics

 

The commercial for Ariel Ambrosia Detergent (seen below) effectively executes some of the best 3D liquid effects we have seen. Over the course of 30 seconds, the viewer is taken on a calming, soothing journey of stunning visuals that show the liquid take on a life of its own. Who knew detergent could be so stunning?

 

ARIEL AMBROSIA – TRIZZ Studio Director’s Cut

TRIZZ Studio states, “Around April 2013, we directed a commercial for Ariel Ambrosia Detergent for Saatchi UK. This is our Director´s version, a far removed artistic interpretation of that commercial concept, which we have developed as a visual exercise and to polish our 3D liquid skills. All work seen here is 3d. Enjoy!”

 

ARIEL AMBROSIA Commercial Motion Graphics

ARIEL AMBROSIA Commercial Motion Graphics

ARIEL AMBROSIA Commercial Motion Graphics

ARIEL AMBROSIA Commercial Motion Graphics

Credits

Client: Procter & Gamble
Agency: Saatchi & Saatchi UK
Production Company: Twin Film
Director: Oriol Puig ( Trizz )
Executive Producer: Chris Vulpi
Head of Production: Albert García Vila
Producer: Oriol Vives
Head Light & Art Direction: Evaldas Cesnavicius
Lighting & Modeling : Oriol Mayolas / Kristijan Mršić
( Momentum Studio )
Art Direction & Research: Laura Ibañez
Lead Animator: Gerard Casas
Liquid Simulations: Gerard Casas / WetWorks
Modeling: Francisco Lara
Compositing: Laura Ibañez
FX: Valdemaras Dzengo ( Deko ) / Rigel Bowen
Storyboard: Javier Vaquero
Textures Photographer: Marçal Vaquer

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The FIDM Digital Arts Blog is dedicated to professional and aspiring graphic designers and filmmakers, illustrating the range of career opportunities within these fields written by FIDM/Fashion Institute of Design & Merchandising. See more at www.fidmdigitalarts.com.

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Author: James Peacock

James Peacock is a Digital Marketing Specialist at FIDM in Los Angeles, California. He received his A.A. in Graphic Design from FIDM and was hired as Social Media Assistant in 2013 by his alma mater in order to help grow the institution’s social media marketing efforts. James now combines two of his passions, telling stories and solving problems by managing data-driven marketing campaigns across multiple channels that ultimately result in a positive return on investment.

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