Modern Designs Inspired by Graphic Design Pioneer Saul Bass

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man with the golden armSaul Bass was a ground breaking graphic designer who paved the way for the future of advertising and print design communities. Recognized as a pioneer in the design industry, Bass is most known for his timeless logo designs for AT&T, Bell and United Airlines, as well as his movie poster design for films like The Man with the Golden Arm (1955) and Anatomy of a Murder (1959) which incorporate his sense of flat shapes, negative space and organic lines to paper cutout graphics (shown above and right).

Whether intentionally or subconsciously, designers continue to pay homage to Bass’ style of graphic today. Check out some of these examples:

(Below) Ad campaign for Allstate Insurance,  designed by Leo Burnett/Chicago. The uneven colors and graphic shapes mimic the way Bass would utilize graphics that look as thought they’d been cut out of paper.

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(Below) Poster campaign for Santa Casa (São Paulo, Brazil) promoting a blood donation campaign and designed by Young & Rubicam.

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2(Below) Title sequence for the film Catch Me if You Can (2002) by Nexus Productions.

Read more about Saul Bass on the the professional association for design (AIGA) Website (click here), or in this report written by FIDM/Fashion Institute of Design & Merchandising Graphic Design Student, Krislam Chin (click here).

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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