In the Graphic Design/Entertainment program at FIDM/Fashion Institute of Design & Merchandising, aspiring graphic designers focus their creative skills on the specific niche of the design industry: entertainment campaigns. Developing their skills to produce work such as key art movie posters and title designs, students learned about the role that entertainment campaigns can play in a film’s success. A recent graduate, Mary Martinez from Wilmington, CA presented her final Graphic Design/Entertainment portfolio last week. While attending FIDM, Mary also completed an internship at Petrol Advertising where she tackled hands- projects such as logo design for video games, project research and photo rendering.
From hand-illustrated symbolic movie posters for the films Where the Wild Things Are and Blade Runner, to sleek standee and apparel designs for the film Coraline, Mary’s portfolio reveals a wide range of stylistic decisions and a solid understanding of composition and typography. She shared the following interview with FIDMDigitalArts.com:
(FIDMDigitalArts.com) What made you decide to attend FIDM?
I have always had a love and admiration of the arts. I once made a backpack using a cereal box and a photo-collage from my own photography and magazine clippings. Before FIDM, I was attending a community college to complete my general education courses to transfer to a four year university, to study graphic design. I had taken graphic design classes before and I enjoyed the computer programs and class projects. I thought I could combine my creative vision and skills, and apply the technical (aspects) to get a job doing what I love. FIDM has a great reputation for providing students with job (opportunities) and for its teachers, who are active within the industry.
Overall, what was your experience like in FIDM’s Graphic Design/Entertainment program?
My overall experience was amazing, I had great teachers who pushed to think outside of the box and excel in my work. With all the feedback given to me from classmates and instructors who motivated me, I pushed my designs to the best of my ability.
How did you find your inspiration for the pieces in your graphic design portfolio?
I found inspiration from all genres of art ranging from sculpture to cereal boxes. (Famous graphic designer) Saul Bass and (FIDM Instructor and acclaimed movie poster designer) Tomasz Opasinski played an important role in my designs. I love the icons and shapes Bass used to capture the essence of movies he designed for. Opasinski’s format and placement design of the billing block and use of 3D icons really influenced me to implement my own unique design methods.
What are your plans now that you’ve graduated?
My main goal is to look for a job within the graphic industry preferably in entertainment since it was the emphasis of my studies with FIDM.
To view more samples of Mary’s work, click here.
- Have you ever considered pursuing a career in graphic design or digital media? Check out FIDM/Fashion Institute of Design & Merchandising’s program for Graphic Design where you can learn all aspects of print media, including typography, digital photography and publication/layout design, and FIDM’s Digital Media program where you can learn editing, digital composition, motion graphics, 3-D modeling & animation, and sound design.