Graphic Design Alumna Marisa Willoughby ’08 creates movie magic as a Junior Art Director at The Arterie!

Graphic Design Alumna Marisa Willoughby is featured in this month’s FIDM Alumni Newletter, The Buzz. Check out the article below.

Bakersfield, California native Marisa Willoughby ’08 first heard about FIDM through a recruiter during a Career Day at her high school. Picking Graphic Design was not a difficult decision for Marisa, who currently lives in Hollywood. “Ever since I was little I always had this fascination with computers since my Dad was in IT for Chevron Inc.,” she explains. “I just loved the aesthetic versus the technical aspect.” Marisa is currently Junior Art Director at the boutique entertainment advertising and marketing firm, The Arterie.

Her responsibilities include creating unique and fresh movie campaigns, including theatrical, television, outdoor, and online. Marisa also does some production work, comp building, and comes up with marketing strategies and partners to promote films before their release. “Working for a small agency has given me the freedom to wear many hats at the company,” she says. “I feel really valued and confident in my work. I had to learn fast and push myself.”

Marisa credits FIDM with giving her the hands-on learning she needed for this exciting industry. “I loved that our teachers were actively working at agencies, so it gave me the opportunity to network early on,” she explains. “Plus, the internship that I had for six months really let me see how fast-paced the real world is versus text book knowledge.” When it comes to her design process, Marisa is inspired by photography websites and hopes to one day be a Creative Director of a large company. “I would give direction to lots of Art Directors to encourage their vision of specific design,” she says. “I would love to go on client meetings and pitches and represent the creative.”

For a preview of some of Marisa’s work, click here.

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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