Film Friday: Get Inspired by Award Winning Design and Motion Studio ‘ManvsMachine’

Start your creativity-fueled weekend off right by checking out the work of ManvsMachine, a London based multi D&AD and Cannes Gold Lion award winning design and motion studio. Their goal is to “work with forward thinking clients to create progressive and effective visual communication for a global audience.” Based on the quality of their work and the tier of their clients, the studio is doing a superb job at accomplishing this task.

ManvsMachine

Sit back, relax, and scroll down to check out visually stimulating projects for clients such as Nike, Microsoft, Nickelodeon and many more to keep you both entertained and inspired.

Nickelodeon HD – Idents

“We directed & animated a series of logo idents for Nickelodeon’s HD channel. The brief was to create an evolution of Nickelodeon’s ‘one-brand’ to show-off the networks recently added high-def capabilities. The response was an investigation of form & texture, with one foot in the real world and the other in a slightly strange child’s imagination.”

Syfy – Rebrand

“In 2009 the Sci Fi channel relaunched as SyFy. We were invited by fellow London design studio Proud to collaborate from the pitch stage of this complete rebrand project — tasked with designing the new on-air look. The brief asked for an ownable and distinguishable solution; retaining the positive associations from the genre of science fiction, whilst appealing to a broader audience and embracing the benefits of imagination.”

Kanal 5 – Ident

“In response to a fantastically open brief from Swedish broadcaster Kanal 5, we created a visually rich and quirky spot inspired by the Scandinavian love of outdoor life. The developed concept suited the channel’s eclectic entertainment output.”

BT Vision – Rebrand

“These idents are part of a top-to-toe rebrand of the BT Vision on-demand service. The overall scope of the project was to develop a new and innovative identity package for the BT Vision service. We created a series of idents that fit with a brand that needs to work across all media and sit with the existing BT and BT Vision brands.”

Xbox – Motion Brand Identity

“We worked closely with the Xbox team in Seattle to bring a motion brand language for all on screen exposure, from TV commercial end tags to longer form brand expressions. As a product the Xbox is evolving from purely gaming to become a versatile home entertainment hub. This became the inspiration for the ‘morphing X’ design, organically folding layers of the logo inside-out and never repeating the exact same form twice.”

Nike – Hypervenom II

“The Hypervenom II campaign champions the agile and devastatingly deceptive nature of Nike’s latest boot. Our design filtered through every aspect of the campaign— from the film, to print, to retail and digital.”

Nike – Mercurial Superfly

“We were selected to play in our favoured role in Nike’s impressive World Cup 2014 line-up, tasked with the design, direction and vfx on the launch campaign for the revolutionary high-top Mercurial Superfly X boot. The campaign plays on the speed and strength of the product as a result of it’s engineered Flyknit construction. Quickly amassing over 5.5 million views on Youtube, the product launch film became Nike’s most successful to date.”

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The FIDM Digital Arts Blog is dedicated to professional and aspiring graphic designers and filmmakers, illustrating the range of career opportunities within these fields written by FIDM/Fashion Institute of Design & Merchandising. See more at www.fidmdigitalarts.com.

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Author: James Peacock

James Peacock is a Digital Marketing Specialist at FIDM in Los Angeles, California. He received his A.A. in Graphic Design from FIDM and was hired as Social Media Assistant in 2013 by his alma mater in order to help grow the institution’s social media marketing efforts. James now combines two of his passions, telling stories and solving problems by managing data-driven marketing campaigns across multiple channels that ultimately result in a positive return on investment.

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