For generations, the recycling logo has been a universal symbol of environmental consciousness which has evolved into the “green-friendly” movement happening today, touching every industry and multiple facets of our lives. I wonder if Gary Anderson knew back in 1970 when he created the recycling symbol that his design would grow to become one of the most universally identifiable symbols of our time.
In a way it seems that Anderson is passing the torch to the next designer as a judge for the “Make Your Mark” logo design contest worth $25,000 in partnership with Cereplast, Inc., a leading manufacturer of proprietary bio-based compostable and sustainable plastics, also known as bioplastics. Seeking a “revolutionary logo,” Cereplast, Inc. has launched a nationwide symbol design contest, seeking an icon that “represents the evolution of bioplastics and the important role bioplastics play in safeguarding our environment.”
Designs are being accepted in an online gallery (click here to view entries submitted thus far), where the public will vote by March 11 to determine 50 finalists. From there, the competition will be narrowed to three finalists, judged by Anderson, as well as designer Karim Rashid. The winning logo will be revealed on April 21, 2011 at a high-profile gala event here in Los Angeles on Earth Day Eve 2011.
Read below for additional details regarding the competition and click here for more information.
Seeking a symbol to represent bioplastics, Cereplast is looking for a symbol that would be used in similar fashion to how the recycling symbol is used, except instead of indicating that something is made from recycled materials or is recyclable, your symbol should clearly indicate that a product is made from bioplastics. As such, your design should be able to be “single-color” or colorless, and easily identifiable even if stamped on the bottom of a clear plastic bottle, for example.
Your design requires variations that indicate the end of life options for the product. “End of life options” means, what do you do with the product when you’re finished using it – do you compost it or recycle it? Your design should be in 3 parts:
1. A general symbol to represent bioplastics
2. A variation to indicate that the product can be composted
3. A variation to indicate that the product can be recycled
**Make sure to consider the recycling numbering system, known as the resin identification code. Learn more about the resin identification code here.
IMPORTANT NOTE: You must submit all 3 design variations in one image file.
The image file must be submitted in JPG, PNG or GIF format. The file size may not exceed 10 MB. The symbol should not exceed 1200 by 1200 pixels.
March 4, 2011 – Deadline for artwork submissions
March 11, 2011 – Public voting closes
March 2011 – Top 50 finalists will be announced
April 2011 – Top 3 finalists will be announced
April 21, 2011 – The winning symbol will be unveiled at our high-profile gala event in Los Angeles on Earth Day Eve 2011.
- Have you ever considered pursuing a career in graphic design or digital media? Check out FIDM/Fashion Institute of Design & Merchandising’s program for Graphic Design where you can learn all aspects of print media, including typography, digital photography and publication/layout design, and FIDM’s Digital Media program where you can learn editing, digital composition, motion graphics, 3-D modeling & animation, and sound design.