“Make Your Mark” Design Contest Seeking a Revolutionary Logo, Will Award $25,000 on Earth Day

For generations, the recycling logo has been a universal symbol of environmental consciousness which has evolved into the “green-friendly” movement happening today, touching every industry and multiple facets of our lives. I wonder if Gary Anderson knew back in 1970 when he created the recycling symbol that his design would grow to become one of the most universally identifiable symbols of our time.

In a way it seems that Anderson is passing the torch to the next designer as a judge for the “Make Your Mark” logo design contest worth $25,000 in partnership with Cereplast, Inc., a leading manufacturer of proprietary bio-based compostable and sustainable plastics, also known as bioplastics. Seeking a “revolutionary logo,” Cereplast, Inc. has launched a nationwide symbol design contest, seeking an icon that “represents the evolution of bioplastics and the important role bioplastics play in safeguarding our environment.”


Cereplast, Inc. is sponsoring a logo design contest worth $25,000

Designs are being accepted in an online gallery (click here to view entries submitted thus far), where the public will vote by March 11 to determine 50 finalists. From there, the competition will be narrowed to three finalists, judged by  Anderson, as well as designer Karim Rashid. The winning logo will be revealed on April 21, 2011 at a  high-profile gala event here in Los Angeles on Earth Day Eve 2011.

Read below for additional details regarding the competition and click here for more information.

Design Guidelines

Seeking a symbol to represent bioplastics, Cereplast is looking for a symbol that would be used in similar fashion to how the recycling symbol is used, except instead of indicating that something is made from recycled materials or is recyclable, your symbol should clearly indicate that a product is made from bioplastics. As such, your design should be able to be “single-color” or colorless, and easily identifiable even if stamped on the bottom of a clear plastic bottle, for example.

Your design requires variations that indicate the end of life options for the product. “End of life options” means, what do you do with the product when you’re finished using it – do you compost it or recycle it? Your design should be in 3 parts:

1. A general symbol to represent bioplastics

2. A variation to indicate that the product can be composted

3. A variation to indicate that the product can be recycled

**Make sure to consider the recycling numbering system, known as the resin identification code. Learn more about the resin identification code here.

IMPORTANT NOTE: You must submit all 3 design variations in one image file.

The image file must be submitted in JPG, PNG or GIF format. The file size may not exceed 10 MB. The symbol should not exceed 1200 by 1200 pixels.


March 4, 2011 – Deadline for artwork submissions

March 11, 2011 – Public voting closes

March 2011 – Top 50 finalists will be announced

April 2011 – Top 3 finalists will be announced

April 21, 2011 – The winning symbol will be unveiled at our high-profile gala event in Los Angeles on Earth Day Eve 2011.

For complete contest details, click here.

To submit your designs and cast your vote, click here.


FIDMDigitalArts.comHave you ever considered pursuing a career in graphic design or digital media? Check out FIDM/Fashion Institute of Design & Merchandising’s program for Graphic Design where you can learn all aspects of print media, including typography, digital photography and publication/layout design, and FIDM’s Digital Media program where you can learn editing, digital composition, motion graphics, 3-D modeling & animation, and sound design.

Visit our main site, FIDMDigitalarts.com to view multiple galleries of breathtaking graphic design and digital media, created by FIDM Alumni.

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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