One of the biggest mistakes small businesses make is not giving their brand identity the proper attention it deserves prior to launch. While it’s true that a great product speaks for itself, why cannibalize its quality with poor branding? Private tutor Maeve Durnan hired Glasgow design agency Graphical House to design her identity and, boy did it pay off. Scroll down to check out this cute, clever, and elegantly simple brand.
“Maeve’s identity and promotional material has been designed to appeal to parents while also possessing an endearing quality that children will relate to. The scholarly owl is constructed around a stylised letter M. Simple low-cost printing techniques helped ease the financial pressure on this start-up enterprise, without compromising in attitude.” — Graphical House