Simple, Yet Unforgettable Branding & Identity for Maeve Durnan, A Private Tutor

One of the biggest mistakes small businesses make is not giving their brand identity the proper attention it deserves prior to launch. While it’s true that a great product speaks for itself, why cannibalize its quality with poor branding? Private tutor Maeve Durnan hired Glasgow design agency Graphical House to design her identity and, boy did it pay off. Scroll down to check out this cute, clever, and elegantly simple brand.

“Maeve’s identity and promotional material has been designed to appeal to parents while also possessing an endearing quality that children will relate to. The scholarly owl is constructed around a stylised letter M. Simple low-cost printing techniques helped ease the financial pressure on this start-up enterprise, without compromising in attitude.” — Graphical House






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Would you like to learn more about earning a degree in Graphic Design or a degree in Digital Media from FIDM/Fashion Institute of Design & Merchandising? Click the link below…

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Author: James Peacock

James Peacock is a Digital Marketing Specialist at FIDM in Los Angeles, California. He received his A.A. in Graphic Design from FIDM and was hired as Social Media Assistant in 2013 by his alma mater in order to help grow the institution’s social media marketing efforts. James now combines two of his passions, telling stories and solving problems by managing data-driven marketing campaigns across multiple channels that ultimately result in a positive return on investment.

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