Typography Tuesday: Luca Barcellona’s Amazing Hand-Lettered Type Treatment for D&G, Carhartt and More

Luca Barcellona is a freelance graphic designer known best for his elaborate, hand-lettered calligraphy and typography based in Milan. On his site, (www.lucabarcellona.com), he explains his philosophy, which is to “make the manual skill of an ancient art [of] writing and the languages, and instruments of the digital era, coexist.”

His clients include UK-based retailer Carhartt, Nike, Dolce&Gabbana, Sony BMG, Volvo, and Universal. Most of his work is available through his Flickr account, found here, but we prefer the videos published on his Vimeo account, which demonstrate Barcellona’s amazing process.

Legacy of Letters

Luca Barcellona's hand-lettered typography for Carhartt London apparel graphics, and Legacy of LettersLuca Barcellona's hand-lettered typography for signage, logos and more

Luca Barcellona Live at Carhartt

Luca Barcellona hand-lettered typography for Carhartt

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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