Leading Entertainment/Brand Marketing Agency, Ant Farm, Takes Seven 2014 Video Game Marketing Awards

Above:Official Call of Duty: Ghosts Reveal Trailer by Ant Farm

Ant Farm, one of Hollywood’s leading entertainment and brand marketing agencies and employer to Digital Media Alumni of FIDM/Fashion Institute of Design & Merchandising, was a big winner at last night’s 2014 Game Marketing Awards held in San Francisco.  Having been nominated for nine awards, the creative agency won a total of seven honors, including a Gold Award for Best Showing at a Trade Event: E3 Experience Activision/Blizzard Entertainment.

Ant Farm has also won multiple Effie Awards, numerous Clio Key Art Awards, and a Cannes Lion says the agency’s co-president, Rob Troy.

“We have firmly established ourselves as a preeminent agency within the gaming industry, and we’re actively involved in a number of high profile new entertainment campaigns. These include providing all of the video content for the upcoming ‘Marvel Ultimate Live’ stadium show; a new, multi-year campaign for ‘Destiny,’ and our continuing role creating assets for every iteration of ‘Call of Duty’ since its first release,” says Troy.

He adds, “These awards wins confirm the talents of our creative team, and affirms the confidence our clients place in us, as we continue to produce groundbreaking new campaigns that target the dedicated fan base of each entertainment property we handle.”

Ant Farm continues its work on Activision’s “Call of Duty,” having created the lead assets for every iteration of that game series since the first installment. The agency has also worked on multiple opening title sequences for this brand. Concurrently, Ant Farm is heavily involved in the campaigns for Ubisoft’s properties, “Watch Dogs” and “Assassins Creed” — marking the fourth title in the “AC” series to which the agency has heavily contributed.  The creative agency also created the lead promotional campaign assets for Warner Bros. Interactive’s “Mad Max”, and is significantly involved in the promotion of multiple other entertainment properties for clients Microsoft, Disney and Bethesda.

Headquartered in Los Angeles, CA, Ant Farm is a full-service advertising and marketing agency for major entertainment and consumer brands.  A wholly-owned subsidiary of Omnicom’s DDB, Ant Farm conceives a unique story for each brand, and executes impactful campaigns to achieve maximum exposure.  The agency is especially renowned for its rich heritage in creating high-impact movie trailers for such major motion pictures and film franchises as Paramount’s “Transformers,” Marvel’s “Iron Man,” New Line Cinema’s “The Lord of the Rings,” and DreamWorks’ “Shrek,” among many others. Ant Farm is employer to FIDM Digital Media Alumni such as Games Capture Director Jay Trumbull. Read more about Trumbull here.

Visit Ant Farm’s website to see their most recent digital media projects.

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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