Know Your Roots: A Report about Ad Agency, DDB, by FIDM Graphic Design Student

An essential part of being an effective designer is educating yourself on industry leaders, and design “pioneers”– those who helped shape the design industry. Students in the Graphic Design program at FIDM/Fashion Institute of Design & Merchandising are familiar with the importance of being educated about the major players in the industry. In the History of Design course, taught by FIDM Instructor Alex Gardos, students are challenged to research, write and design reports about well known designers, design movements and design firms.

Martin MurilloMartin Murillo, who is a Graphic Design/Branding Student, decided to focus on world-renowned and pivotal advertising agency, DDB, for the purpose of his assignment.

“DDB sets a lot of the standard in advertising today. I wanted to look deeper into the company and see what I found,” he says. Writing this report helped Murillo to appreciate the relevance of simplistic, uncluttered design.

“As a young graphic designer, a lot of my inspiration comes from magazines and street art, most of it being very bold and cluttered,” he says. “Writing this report made me look and realize the beauty of clean and balanced design.”

After graduating from FIDM, there are a lot of creative career paths that Murillo would like to explore. He says that one day he would like to become a well-known photographer, artist and graphic designer.

“I hope to own a successful clothing line and an online publication and [become] an art or creative director,” he says.

Incorporating design elements reminiscent of the vintage advertising that DDB was well-known for, Murillo includes his own opinions of the ad agency and its work. See samples from his report below, read it full screen above, or download the full PDF report here.

Visit Martin Murillo’s Website at





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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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