Whether your interest lies in print or motion graphics, you can’t expect to be a graphic designer without learning about Helvetica, one of the most ‘famous’ and commonly used typefaces of all time. Developed by Max Miedinger with Edüard Hoffmann in 1957 for the Haas Type Foundry in Münchenstein, Switzerland, the Helvetica typeface became an instant classic with its simple, no-nonsence style during a time when hand-lettering style typefaces was popular. Fueled by advertising agencies selling this new, legible san-serif design style to their clients, Helvetica quickly appeared in corporate logos, signage for transportation systems, fine art prints, and myriad of other uses worldwide. Books and even a full-lenth feature documentary titled Helvetica have been dedicated to the use and history of the Helvetica typeface, and anyone serious about pursuing a career in graphic design should understand its relevance and impact on modern design. To read more about the history of Helvetica, click here.
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