Daily Inspiration: Typography and Identity Design by “Ketchup and Mustard” Studio

Ketchup and Mustard is the multidisciplinary creative studio of Jaime Van Wart, a Visual Designer for User Experience with IBM’s Lotus software group who creates original typefaces, custom lettering and other freelance design projects. For your visual inspiration, check out samples of her graphic work below, including some of her custom lettering.

Tasty Beverage Company, designed by Ketchup and Mustard.

Bright Young Things poster, by Ketchup and Mustard.Bright Young Things poster, by Ketchup and Mustard.Butter and Sauce hand lettering by Ketchup and Mustard.Saucetoberfest hand lettering logotype by Ketchup and Mustard.

Relish typeface designed by Ketchup and Mustard studio.

Rock & Shop hand lettered type poster by Ketchup and Mustard

You Love It, hand lettered typography poster by Ketchup and Mustard.You Love It, hand lettered typography poster by Ketchup and Mustard.

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Questions/comments? Email the editor, Mani O’Brien at mo’brien@fidm.edu.

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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