Congratulations! Interview with Newly-Graduated FIDM Graphic Design Student James Greger

Check out samples and an interview below from James Greger, who presented his final graphic design portfolio last week to graduate from FIDM/Fashion Institute of Design & Merchandising’s Graphic Design/Branding program. Greger’s work exhibits a strong sense of color and branding application, as well as an appreciation for typography. Congratulations, James!

What made you decide to attend FIDM?
I decided to attend FIDM because of the quality of curriculum and also the amazing southern California weather. The combination of a great school and really interesting instructors pulled me in to the graphic design world, and I can’t imagine doing anything else as a career.

Tell me about your experience in FIDM’s Graphic Design program.
The program starts a little slow, letting anyone who wants to get into this career a chance to learn all the fundamental design elements. This is a very crucial step, and should still be taken as seriously as the final presentation. After a couple quarters of elementary design methods including hand-illustration, computer-illustration, colour theory, Photoshop labs, photography, and layout classes, a solid design foundation is created. The next big step through the program is project-based classes, the complete rebranding of a musical artist of your choice, a magazine designed in your own style, working with a fashion design student and creating logos and an identity for their projects underway. As well as making your own licensed characters, and then packaging them to the way you see fit. These classes were favorites of mine, but there were other classes that make the whole experience that much more in depth. Overall, a very remarkable experience.

How did you find your inspiration for the pieces in your graphic design portfolio?
My mind runs so quickly with ideas, I don’t look too far, for out of this world inspiration. With that being said, I love living in downtown L.A .and seeing the artists during art walk. It’s amazing to see what other creative-minded people are up to. So grounding myself with what I see outside, and what really grabs people are good focal points. Also, on websites, blogs, and videos there is abundant inspiration for anyone who gazes in their direction.

What are your plans now that you’ve graduated?
Stay busy, continue learning something new everyday. To see the world through designer-eyes for life.

To contact James for graphic design work, contact: or

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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