Meghan Cornejo, a Graphic Design/Branding Student at FIDM/Fashion Institute of Design & Merchandising wrote and designed the following report about prolific illustrator, Joseph Christian Leyendecker, also known as J.C. Leyendecker. One day while flipping through books in FIDM’s Library, Meghan noticed Leyendecker’s illustrations and “instantly fell in love with them.”
“The way he illustrated people was amazing, and his techniques were so reflective of the time period, it was really interesting,” she says.
Meghan created the following report as part of a History of Design assignment, taught by Alex Gardos who was awarded the 2010 Graphic Design Major Outstanding Faculty of the Year Award. Gardos encourages his students to absorb themselves in the industry in which they are entering, and emphasizes the importance of educating oneself about the history of design, and about the ground-breaking design pioneers if you hope to have a design-related career.
Meghan, who hopes to one day work at a print publication as an art director, delivered this thorough and beautifully designed report. She states:
“The demand and desire of artists and illustrators was on a steady rise during the Golden Age of American Illustration, and one of the most prolific, successful and influential artists of the time was J.C. Leyendecker. He captivated his audiences and influenced the art of illustration with his recognizable style and powerful and iconic images of American culture. Leyendecker transformed the worlds of illustration, advertising and society itself with each magazine page.”
Read the report by clicking the “Expand” button below, or download Meghan’s full report here (PDF).