Know Your Design Roots: Read About Joseph Christian Leyendecker in a Report Written and Designed by FIDM Graphic Design Student

Meghan Cornejo, a Graphic Design/Branding Student at FIDM/Fashion Institute of Design & Merchandising wrote and designed the following report about prolific illustrator, Joseph Christian Leyendecker, also known as J.C. Leyendecker. One day while flipping through books in FIDM’s Library, Meghan noticed Leyendecker’s illustrations and “instantly fell in love with them.”

“The way he illustrated people was amazing, and his techniques were so reflective of the time period, it was really interesting,” she says.

quoteMeghan created the following report as part of a History of Design assignment, taught by Alex Gardos who was awarded the 2010 Graphic Design Major Outstanding Faculty of the Year Award. Gardos encourages his students to absorb themselves in the industry in which they are entering, and emphasizes the importance of educating oneself  about the history of design, and about the ground-breaking design pioneers if you hope to have a design-related career.

Meghan, who hopes to one day work at a print publication as an art director, delivered this thorough and beautifully designed report. She states:

“The demand and desire of artists and illustrators was on a steady rise during the Golden Age of American Illustration, and one of the most prolific, successful and influential artists of the time was J.C. Leyendecker. He captivated his audiences and influenced the art of illustration with his recognizable style and powerful and iconic images of American culture. Leyendecker transformed the worlds of illustration, advertising and society itself with each magazine page.”

Read the report by clicking the “Expand” button below, or download Meghan’s full report here (PDF).

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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