There are only a few weeks left to visit the Grammy Museum’s “Graphic Guitar Designs that Rock” exhibit, featuring custom-designed Fender® guitars created by graphic design students from FIDM/Fashion Institute of Design & Merchandising. The special exhibit, set up in the lobby of the Grammy Museum at L.A. Live in downtown Los Angeles, has been on display since February.
Additionally, the Grammy Museum has displayed 14 CD covers developed by FIDM Graphic Design Students in its green room where prominent and high profile guests are welcomed during special events. (Visit the Grammy Museum Website here for more details about its upcoming exhibits including Bob Marley, Message and Roy Orbison: Soul of Rock & Roll).
The CD covers are a sampling of the work produced by students in a course called Brand X. Taught by three-time Grammy® Award winning art director, Kevin Reagan, students in Brand X are challenged to re-imagine existing CD packages, including a poster campaign. The course is part of the Graphic Design/Branding program focused on all aspects of print media, including logo development, corporate identity, product branding and licensing, packaging, collateral material, and graphics for apparel products to facilitate the creation of design.
Eric Acasio, who completed the Graphic Design/Entertainment program focused on key art and the components and techniques of a successful entertainment campaign, is expanding his education at FIDM by also completing the Graphic Design/Branding program. Acasio visited the Grammy Museum exhibits with his classmates, which inspired him as he designed his final Brand X project, a CD package and poster campaign for Flight of the Conchords (see photos of Acasio’s project below).
“I love it when I see classmates’ designs get exposure outside of campus,” he says. “I’m jealous and happy that my peers get to have some awesome bragging rights.”
Acasio hopes to one day work for a “powerhouse design firm such as Chiat Day,” after graduating from FIDM.
“My education at FIDM is definitely laying the foundation of my future career. The arsenal of skills and knowledge I have developed within the past year and a half is definitely something I will always use as creative professional,” he says. “It really did help me rediscover talents and instill some confidence. I can’t even imagine having a creative profession without this education.”
Check out Acasio’s final Brand X project below in which he reinterpreted a CD package and poster campaign for Flight of Conchords. Incorporating his own illustrations and hand-drawn type treatment, his package reflects the off-kilter humor of these musicians.
To see more photos and read more about the “Graphic Guitar Designs that Rock” exhibit at the Grammy Museum, click here.