It’s Hot-As-Hell: Let’s Dive into Miami Swim Week


WOW. It’s Hot-As-Hell.

This sustainable swimwear, lingerie and beach lifestyle apparel brand, also known as HAH, is headed by Kelsey Farrar, Jilli Joffe and Rebecca Bunker. These talented ladies all graduated from the FIDM Merchandise Product Development program and take on important roles within the HAH family. Kelsey does HAH’s creative content and marketing, Jilli heads up public relations and Rebecca is a designer. The FIDM Social Media team were lucky enough to collaborate with HAH for a FIDM Instagram takeover that dove into their time at Miami Swim Week. Scroll down to see the full recap!

Behind the scenes action…

“HAHrd at work… the #HAHTIES finished prepping for their Le Jardin de HAH Spring ’17 Catwalk at Miami Swim Week.”

Caroline Vreeland…


“HAH muse Caroline Vreeland opened up the HAH Miami Catwalk with a surprise musical performance. Here she is celebrating one HAHmazing rendition of ‘Fever’ in a custom HAH dress designed by FIDM Grad Rebecca Bunker.

Work it, momma.


“The Miami Catwalk offered plenty of surprises, including the launch of the HAH children’s line, Hot-As-Halo. Model Akilah Pearson–who happens to be 7 months pregnant–walked the runway with her daughter Kayla.”

Oh hi, Rocky Barnes.


Rocky Barnes looked Hot-As-Hell at Miami Swim Week. After sitting front row at the HAH catwalk, she was spotted wearing HAH while out with some friends.”

You can be Hot-As-Hell at any age.


“One of the messages HAH promoted through their catwalk was that you can be Hot-As-Hell at any age. Supermodel Angie Hill owned the catwalk!”

Strike a pose… Vogue.


“Backstage with HAHTIES Lauren Hastings, Hannah Kirkelie, Joy Corrigan and Elsie Hewitt just minutes before they brought the heat to the HAH catwalk.”

HAHrd work pays off.


“HAHrd work pays off! The Le Jardin de HAH Spring 17 catwalk was a huge success! With models in their 30s – 50s, pregnant models, moms, daughters, sisters, ballerinas – the team wasn’t afraid to make and break trHAHditions at  Miami Swim Week.”

Who wouldn’t want to intern for them?


“The HAHTIES and FIDM Alums Jilli Joffe, Kelsey Farrer and Rebecca Bunker are celebrating a successful Miami Swim Week. Do you want to join the team? Be HAH’s next intern! FIDM STUDENTS & ALUMNI: Stay tuned to the Career Network to see this posted.”

hahWe hope you enjoyed our inspirational Instagram takeover recap with Hot-As-Hell. All image credit goes to them.

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Author: FIDM Staff

Whitney Sutherland recently graduated from FIDM's Merchandising & Marketing program. She’s an adventurer, a movie lover, a social media enthusiast, a health nut, a passionate writer, and a lover of life.

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