It’s a ‘Hungry Shark World’ for Ubisoft’s Jonathan Lam



 Life has always been a game for Graphic Designer Jonathan Lam. As a Marketing Artist for Ubisoft, Lam creates icons, logos, 3D renders and much more for the video game development company. Currently, he is in charge of creating the marketing art for the mobile games, “Hungry Shark World” and “Hungry Shark Evolution.” In the past, he was a freelance artist designing character and concept artwork for Riot Games. Needless to say, his unique art-form within the gaming world goes above and beyond anyone’s expectation.

We were able to sit down with Lam and get an inside look into his innovative design process. Find out more about him in our interview below with his stunning work.

[FIDM Digital Arts] What made you want to become a graphic designer?

Ultra Violet Logo Design

Ultra Violet Logo Design

[Lam] “I have always been interested in art ever since I was a kid! My childhood was constantly being inspired by things such as comics, movies, cartoons and video games. I found creating things was an extremely fun thing to do and it was a dream to become a graphic designer.

Describe your creative process.


Starbeard Logo

 “I always begin with research and then a checklist of mental questions. What is currently on trend at the moment and who is my target audience? How can I communicate an idea quickly and effectively? Does my design follow the brand guidelines? Combine that with an mixture of fun, inspiration and feedback from my friends/clients and you’ll have a successful description of my creative process.”

What is your current occupation at Ubisoft?

'Assasin's Creed'  Ubisoft Shark

‘Assasin’s Creed’ Ubisoft Shark

“Currently I work as a Marketing Artist for mobile games ‘Hungry Shark World’ and ‘Hungry Shark Evolution’. This involves creating some of the splash screens, logos and icon designs that help build the world which introduces players to the franchise. I also get involved with collaborating with the rest of the team on creating images for seasonal marketing campaigns such as Halloween and Christmas. It’s really fun coming up with new ideas and posing the sharks in ridiculous situations!”

What is your favorite piece of work you’ve done?



 “My favorite piece of work that I have done is probably the latest image I have created for a new project called ‘Starbeard.’ This piece has been particularly challenging for me as it involves a style which I am not very familiar with. Creating 3D illustrations is still quite new to me, but it has been very rewarding experience. Find out more about the project here.”

What do you find most rewarding about being a graphic designer?



 “The most rewarding part of being a Graphic Designer for me has been about sharing my work and (hopefully) inspiring other artists to do the line of work I am doing today. Whether it’s though a project like ‘Hungry Shark World’ or through the Kickstarter-funded project ‘Eminence: Xander’s Tales.’ It’s been really fun to be part of that creative process and to meet other like-minded people within the industry.”

What advice would you give to those who are interested in becoming graphic designers as their career?


Red Tree

 “Get inspired! Behance, Pinterest, Facebook, etc. The internet has a massive number of really talented artists that can be found from anywhere in the world. Learn from other graphic designers and most importantly practice the work that interests and excites you the most. Once you have a portfolio, persistence is the key. Keep your ego in check and let your work do the heavy lifting. If it doesn’t work out at first, don’t give up! Keep working, stay respectful, brush up your knowledge and build up your portfolio.”


Concept Art

Follow Lam on:

Instagram: @inktheory

Twitter: @ink_theory

Facebook: /inktheory

Behance: /JonathanLam

Deviant Art: Ink Theory

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Author: Elana Yaffa

Should probably stop spending all her money on food, concerts and Adobe Creative Cloud.

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