[Interview] Zara Visual Manager & Designer Extraordinaire: Le Vasia Tamayo


FIDM Merchandise Product Development  Graduate Le Vasia Tamayo just moved from Los Angeles to San Francisco for a position with Zara as the Northwest Visual Commercial Manager. She was also recently featured in Zara’s #iamdenim project, featuring designs from real employees from the iconic retailer’s stores. Coincidentally, when researching Tamayo’s collaboration with Zara, I found out that I own the piece she contributed to the collection. FIDM Grads are taking over the world… no doubt. The FIDM Digital Arts team had the opportunity to ask Tamayo about her FIDM Journey, inspirations, future plans, and biggest words of wisdom in this exclusive Q&A.


[FIDM Digital Arts]: How has FIDM helped get you to where you are in your career?

[Tamayo] “Having a FIDM degree on my resume was already one big step into the door of my career. Having the FIDM name back me up was always a big conversation piece while interviewing. Employers get really excited about it. Learning so many aspects of the industry while attending FIDM was another huge help to my career. Once I graduated I genuinely felt like I was well prepared to take on anything the fashion industry would throw at me, and be completely successful at it!”



What is your favorite visual piece you have done with ZARA? 


“My favorite visual piece I’ve done with ZARA is actually the denim jacket pictured above. It’s so authentic to my style. It’s classic with a bit of grit. I’m happy its a shared favorite by so many people. Unfortunately it’s sold out online and in most stores.”

Where do you get your creative inspiration?


“I get my creative inspiration by traveling, observing, and experiencing. I love to explore new places, rather it be a new city, or just an underground lounge I’ve never been to. I usually go out alone, make friends along the way and really just take it all in. I love to experience what others are passionate about. It inspires me to continue doing what I’m passionate about.”

What do you see yourself doing in the future? 


“In the future I will be the happy owner of my own mobile store and faith based lifestyle brand. It’s been an idea/dream since I was 12 years old. I feel comfortable enough in the industry now to expand my brand and create my own business. I don’t get any sleep anymore, but I’m really excited about it.”

What advice would you give to anyone wanting to do what you do?


“Three pieces of advice I would give to anyone wanting to do what I do would be:
1. Find a company that your passionate about with opportunity of growth and get in! Even if it’s not the position you think you want, GET IN. There will be opportunity to move around within after.
2. Be professional and work hard at all times. Someone is always watching, why not be anything short of impressive!
3. Speak up! Be noticed! Be worth remembering when your superiors talk behind closed doors about who should fill that next great promotion. Or even better, be an employee worthy of creating your dream position around.”


All image credit goes to ZARA and Le Vasia Tamayo.

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Author: FIDM Staff

Whitney Sutherland recently graduated from FIDM's Merchandising & Marketing program. She’s an adventurer, a movie lover, a social media enthusiast, a health nut, a passionate writer, and a lover of life.

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