Packaging Design Tips from Manny Pacquiao’s Graphic Designer, Mark Wood on “In the Lab”

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World champion boxer Manny “Pacman” Pacquiao hired Column 87 creative director and FIDM Alumnus, Mark Wood, to design the labels, packaging, print marketing materials, and more for Pacquiao’s fragrance line, MP8: Scent of the Champion.

In this video, Wood comes back to where his graphic design career began at FIDM/Fashion Institute of Design & Merchandising to talk about his experience designing for the internationally renowned, record-breaking, eight-time world champion boxer.

“To see [MP8] in person, and with Manny holding it– he said that it was everything that he wanted,” says Wood about his graphic design. “Being a big fan, and also Filipino, it’s been a big privilege for me.”

Real stories. Real students. Get real on In the Lab.

In the Lab is a web series that takes you behind the scenes of a day in the life of Digital Media and Graphic Design Students and Alumni at FIDM/Fashion Institute of Design & Merchandising. Check out these young designers and film-makers, who share their stories and their best practices on  In the Lab, video web series on the FIDMDigitalArts.com Blog.

More about Mark…


FIDM Graphic Design Alumnus and Manny Pacquiao MP8 packaging designer, Mark Wood
FIDM Graduation Date: 2010
Job Title: Founder/Creative Director at Column 87
Located: Los Angeles, and Manila, Philippines
Design Skills: Graphic design, visual communications, 3-dimensional design, and apparel design
Noted Accomplishment: Designing the packaging, labels, marketing, banners, and more for MP8, the fragrance line by prolific world champion boxer, Manny Pacquiao.
MP8 Graphics Inspired by: “My inspiration for the graphics was generally all about Manny Pacquiao’s life and career not only as a boxer but someone who is versatile in anything that he challenged himself to do. I wanted to create graphics and packaging that is timeless. Manny will forever be known for all of his accomplishments.”

FIDM Graphic Design Alumnus Mark Wood, with world champion boxer, Manny Pacquiao

MP8 fragrance, packaging designed by FIDM Alumnus Mark Wood. Photo by MP8

MP8 fragrance, packaging designed by FIDM Alumnus Mark Wood. Photo by MP8

To read more about MP8 and Mark Wood, click here.

Visit Column 87’s Website here.

Learn More…

Would you like to learn more about earning a degree in Graphic Design or a degree in Digital Media from FIDM/Fashion Institute of Design & Merchandising? Click the link below…

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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