World champion boxer Manny “Pacman” Pacquiao hired Column 87 creative director and FIDM Alumnus, Mark Wood, to design the labels, packaging, print marketing materials, and more for Pacquiao’s fragrance line, MP8: Scent of the Champion.
In this video, Wood comes back to where his graphic design career began at FIDM/Fashion Institute of Design & Merchandising to talk about his experience designing for the internationally renowned, record-breaking, eight-time world champion boxer.
“To see [MP8] in person, and with Manny holding it– he said that it was everything that he wanted,” says Wood about his graphic design. “Being a big fan, and also Filipino, it’s been a big privilege for me.”
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