Daily Inspiration: “Slay the Scary Monsters” & Other Awesome Branding from id29

id29/Mohawk Paper Project

We’ve mentioned upstate New York-based design firm id29 in a previous article (here), the people behind a great poster published in HOW called “29 Things Young Designers Need to Know.” Despite our previous coverage, we can’t help but feature their portfolio site in a daily inspiration post. We love their conceptual thinking behind three posters advertising Mohawk Fine Paper’s 50/10 paper (one shown above), and the logo and branding system for Brown’s Brewing Company (shown in the thumbnails below). You can’t visit their site without checking out their interactive, self-promotional piece Slay the Scary Monsters, a “definitive guide to putting the kibosh on those who dare to stand in the way of creative brilliance.” Incorporating funky comicbook-style graphics, check out Slay the Scary Monsters for your graphic inspiration. For your convenience, we included Slay the Scary Monsters below (click the ‘expand’ button to view full screen). Enjoy… and check out id29’s main site here.

Questions/comments? Email the editor, Mani O’Brien at mo’brien@fidm.edu.

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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