Daily Inspiration: Logos and Publication Design by Hoodzpah Art & Graphics

Amy and Jen Hood make up the creative team at Hoodzpah Art & Graphics in Orange County, CA where the twin sisters design everything from logos and brand identity systems, to marketing materials, tattoos and graphic novels. Hoodzpah’s designs reflect an organic, illustrative aesthetic, capturing the free-spirited nature of the surf and skate audience that their clients appeal to. For example, check out the playful graphic elements in the Super Summer Mixtape Guide– 2011 (below) commissioned by Local Magazine where the Hoods incorporate lots of hand-drawn infographics, with layered photos, textures and refined typography. The final product not only organizes a TON of information into a cohesive presentation, it maintains a carefree vibe that is consistent throughout the entire publication.

Their portfolio site (here) offers great insight into their creative process. For example, check out the sketches that the Hood sisters developed for surfboard brands Muskoka Surfboard Co. and Almond Surfboards below. Check out this link where Jen explains the creative process behind the final logo that Muskoka Surfboard Co. selected to represent the brand.

For more inspirational surf/skate graphics, check out this portfolio by Jessica Luong, a Graphic Design/Branding Alumni from FIDM/Fashion Institute of Design & Merchandising.

Logo for Muskoka Surfboard Co., by Hoodzpah Art & Graphics


Almond Surfboards logo, designed by Hoodzpah Art & Graphics


Locale Magazine Super Summer Mixtake Guide- 2011 designed by Hoodzpah Art & Graphics

Amy and Jen Hood of Hoodzpah Art & Graphics

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Questions/comments? Email the editor, Mani O’Brien at mo’brien@fidm.edu.

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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