Motion Design Explained in Five Minutes (Video)

Without the use of strong visual examples, sometimes it’s difficult to briefly answer the question, “what is Motion Design.” Like graphic design, and perhaps without realizing it, you probably see Motion Design every day. Its relevance has become increasingly important as the digital revolution evolves with the internet, hand-held mobile devices and electronic tablets becoming more prevalent in our culture.

Motion Design/Motion Graphics can be found in film credits, TV channel identities, Websites, mobile advertising, videos for tablets, Web videos, commercials, and film trailers, to name a few. As described in the video below, “motion design is omnipresent.”

A team of creative professionals developed this concise short video documenting the history of Motion Design, exposing Motion Design and its relevance to the general public. Check out the video below (about five minutes before the credits).

What is Motion Design? By Motion Plus Design

The industry pros behind this short video are hoping to generate interest in an exhibit dedicated solely to Motion Design in Paris called Motion Plus Design.

“Motion design is already present in all parts of our lives. Yet, no place is dedicated to celebrating motion design,” say founders Paola Boileau & Kook Ewo on their Website, “When we realised this, we came up with the idea of founding the world’s first Centre dedicated to the world of motion design.”

Motion Design Video Motion-Plus-Design

A few key points about Motion Design:

Motion Design– an abbreviation for Motion Graphics Design, is the art of bringing graphic design to life through animation. Static letters and images enter the realm of Motion Design from the moment they become animated.

Although the boundary between animation and motion graphics remains blurred, the distinction lies where traditional animated films features a story in which characters express themselves. Motion Design can also portray characters, however, they do not directly express themselves– they are often used as devices to represent an idea, message or sell a product.

The roots of Motion Design can be traced back to the birth of cinema. During the 1940s, experimental designers like Oskar Fishinger and Norman McLaren were pivotal in Motion Design development. Next came designers Saul Bass, Maurice Binder and Pablo Ferro in the 1950s who influenced the medium in films like Psycho, Anatomy of a Murder and North by Northwest.

Visit the Motion Plus Design website here.

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Author: Mani

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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