Design Inspiration from Around the Globe: Get Lost in Herman Miller’s Film Series “Why Design” by LA-based Firm “Hello Design”

The design team at Los Angeles-based interactive design agency Hello Design recently embarked on a unique design-focused journey for Herman Miller’s Why Design film series that will keep you captivated and, perhaps, ready to invest in a Herman Miller chair.

Visiting eight cities, the Hello team captured 7,268 photos and wrote 600 lines of code, according to AIGA/Los Angeles (who toured Hello last month), to capture the spirit of legendary Herman Miller designers including surfer Yves Béhar, paper sculpture artist Irving Harper, the company’s original graphic artist Steve Frykholm, and more.

Developing a flexible digital experience that translates to cross-device platforms from desktop, tablet to mobile device, Hello Design paints a vivid picture of each of the designers’ daily lives and creative processes through candid photos and riveting short films.

Herman Miller's "Why Design" interactive project designed by Hello Design

Herman Miller’s “Why Design” interactive project designed by Hello Design

(Click on the thumbnails to expand)

Herman Miller’s Why Design project certainly demonstrates the furniture conglomerate’s commitment to quality design, one of many reasons, we are guessing, that the company earns titles like “Most Influential Innovators” by Fast Company (announced earlier this year).

No matter what type of design interests you, whether it’s industrial design, architecture, interior, graphic design or digital media, Hello’s amazing digital storytelling ability will help you discover new creative inspiration from these amazing designers from around the world.

Browse some of our videos below and more stories and images at  http://www.hermanmiller.com/microsites/whydesign/. For more inspiring interviews with creative professionals, check our our web series Take 5 (click here).

Herman Miller- “Why Design” Trailer

Irving Harper: “Paper is a Versatile Medium”

Studio 7.5: “Design by its nature is collaborative”

Gianfranco Zaccai: “Great food should be like great design”


Yves Béhar: “Surfing is like improvisational jazz”

Questions/comments? Email the editor, Mani O’Brien at mo’brien@fidm.edu

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Would you like to learn more about earning a Graphic Design degree or Digital Media degree from FIDM/Fashion Institute of Design & Merchandising? Click the link below…

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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