The design team at Los Angeles-based interactive design agency Hello Design recently embarked on a unique design-focused journey for Herman Miller’s Why Design film series that will keep you captivated and, perhaps, ready to invest in a Herman Miller chair.
Visiting eight cities, the Hello team captured 7,268 photos and wrote 600 lines of code, according to AIGA/Los Angeles (who toured Hello last month), to capture the spirit of legendary Herman Miller designers including surfer Yves Béhar, paper sculpture artist Irving Harper, the company’s original graphic artist Steve Frykholm, and more.
Developing a flexible digital experience that translates to cross-device platforms from desktop, tablet to mobile device, Hello Design paints a vivid picture of each of the designers’ daily lives and creative processes through candid photos and riveting short films.
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Herman Miller’s Why Design project certainly demonstrates the furniture conglomerate’s commitment to quality design, one of many reasons, we are guessing, that the company earns titles like “Most Influential Innovators” by Fast Company (announced earlier this year).
No matter what type of design interests you, whether it’s industrial design, architecture, interior, graphic design or digital media, Hello’s amazing digital storytelling ability will help you discover new creative inspiration from these amazing designers from around the world.
Browse some of our videos below and more stories and images at http://www.hermanmiller.com/microsites/whydesign/. For more inspiring interviews with creative professionals, check our our web series Take 5 (click here).
Herman Miller- “Why Design” Trailer
Irving Harper: “Paper is a Versatile Medium”
Studio 7.5: “Design by its nature is collaborative”
Gianfranco Zaccai: “Great food should be like great design”
Yves Béhar: “Surfing is like improvisational jazz”
Questions/comments? Email the editor, Mani O’Brien at mo’email@example.com