Get Inspired by Quirky Books, Logos, Branding and More from Here Design.

While perusing the gift shop at the Walt Disney Concert Hall this weekend, I was struck by this quirky book, The Geometry of Pasta, written by Caz Hildebrand and Jacob Kenedy, the former of which is one of five designers of London-based Here Design. The bold illustrative graphic pasta shapes  caught my attention, as did the Neutra typeface (one of my current favorite go-to typefaces). After doing more research into Here Design, it looks like the quintet has conquered a lot of other fun graphic works, from branding to packaging to books, interiors, print, products and websites.  Some of my favorites are below.

Apparently I’m not the only one who has noticed the book. Imprint blog writer Ellen Shapiro interviewed Hildebrand and Kenedy in an article here, exploring the authors’ love for type and pasta. Whether you love pasta or graphics, check out the Geometry of Pasta site for a cute animation for inspiration.

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The Geometry of Pasta, by Jacob Kenedy, and Caz Hildebrand of Here Design

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The Geometry of Pasta, by Jacob Kenedy, and Caz Hildebrand of Here Design

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The Geometry of Pasta, by Jacob Kenedy, and Caz Hildebrand of Here Design

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The book jacket unfolds to reveal a poster with pasta-shaped illustrations (Lisa Vandy) that are to scale. (Source: Imprint Blog/Ellen Shapiro)


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V&A Little Books of Fashion. A series of three books on fashion, each one by a different celebrated designer.

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A logo and printed identity for a music and sound design company set up by a quartet of influential music makers.

Explore more examples of branding design, book design and more at Here Design’s main site.

FIDMDigitalArts.comHave you ever considered pursuing a career in graphic design or digital media? Check out FIDM/Fashion Institute of Design & Merchandising’s program for Graphic Design where you can learn all aspects of print media, including typography, digital photography and publication/layout design, and FIDM’s Digital Media program where you can learn editing, digital composition, motion graphics, 3-D modeling & animation, and sound design.

Visit our main site, to view multiple galleries of breathtaking graphic design and digital media, created by FIDM Alumni.

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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