Motion Monday: Great Writers Come to Life in Inspirational Animations for “Good Books”

Check out this highly visual (and somewhat creepy) animation, a project launched by Good Books, an online bookseller whose proceeds go directly to international charity group, Oxfam International, that pays homage to writer Hunter S. Thompson.

Dubbed “Metamorphosis,” referencing the classic book by Franz Kafka, the video is the first in an online series dedicated to great writers.

With heavy-hitting creative professionals behind the video- creative agency String Theory, production company Buck, and creative audio studio Antfood, the video certainly leaves an impression with its fluid motion graphics, and subtle, haunting sound effects.

[Read about digital creative agency Buck in a previous post here.]

“Working with squirming, analog-tape leeches, moaning coeds, screaming guitar goats, and brain-exploding psychedelia, we were certainly in our element,” says audio studio, Antfood, on its Vimeo channel.

According to New Zealand’s Stop Press, String Theory’s creative director, Jeremy Taine, (a member of the Good Books Trust Board) and colleague, Tom Paine, “came up with the original concept–to tell the Good Books story in the style of different authors. Taine then sat down and wrote three scripts… one in the style of Hunter S. Thompson, one in the style of Raymond Chandler and one in the style of J. R. R. Tolkien.”

If “Metamorphosis” is any indication of what’s to come in the series, we can’t wait to see more from Good Books! Check them out at www.usegoodbooks.com.

Good Books “Metamorphosis”

Credits:

Client: Good Books
Agency: String Theory
Director: Buck
Music & Sound Design: Antfood

The creative team also notes in a disclaimer “what you will see is an entirely fictional and completely unendorsed representation. [Though we humbly suggest Hunter S Thompson might have liked it.] We are devoted fans paying homage. No disrespect is intended.”

"Metamorphosis" animation by String Theory, Buck and Antfood for Good Books

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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