Leading trend forecast company WGSN recently reported key graphic design trends and emerging new directions for prints and graphics across American markets from apparel industry Las Vegas tradeshows Capsule, Agenda, Project, Pool and Liberty.
Citing “sketchbook” graphics as a key trend in T-shirt designs in its Las Vegas Trade Shows Prints & Graphics Marketing Report, WGSN states “Emphasis is on illustration, artisanal trends, minimalist contemporary styling and the strong winter outdoor look” based on brands present at the Capsule and Pool shows.
Key design elements of the “sketchbook” graphic design trend include:
- Single-line doodles and rudimentary mark-making create quick, expressive motifs, as though scanned from a sketchbook.
- This alternative DIY attitude adds a playful naivety to brands’ jerseywear pieces, and a refreshing contrast to the more graphic stories of the season.
- Styles also highlight the emerging trend for handcrafted designs.
Graphic Design Trends 2015: Sketchbook
Above: 1 Ames Bros Mug Shot T-Shirt // 2 Posters by FIDM Graphic Design Grad Kerry Kuwata // 3 Men’s War and Peace T-Shirt by ARKA Clothing // 4 Eight Ball S/S Sweatshirt by Stussy // 5 Poster design by FIDM Graphic Design Grad Stephanie Kim // 6 Keep Trying Boxy Tee by MNKR// 7 Hand drawn type by Maddy NYE for Design Love Fest, a blog by FIDM Graphic Design Alumna Bri Emery // 8 Go Camping T-Shirt by MNKR
With access to leading fashion trend reports at the FIDM Library, one of the largest specialized fashion libraries in the United States, students earning their graphic design and digital media degrees at FIDM stay current with upcoming trends for fashion, color, graphics design and more. Browse 2015 graphic design trends here.
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