Graphic Design Trends 2015: Sketchbook Illustrations on Urban Tees

Leading trend forecast company WGSN recently reported key graphic design trends and emerging new directions for prints and graphics across American markets from apparel industry Las Vegas tradeshows Capsule, Agenda, Project, Pool and Liberty.

Citing “sketchbook” graphics as a key trend in T-shirt designs in its Las Vegas Trade Shows Prints & Graphics Marketing Report, WGSN states “Emphasis is on illustration, artisanal trends, minimalist contemporary styling and the strong winter outdoor look” based on brands present at the Capsule and Pool shows.

Key design elements of the “sketchbook” graphic design trend include:

  • Single-line doodles and rudimentary mark-making create quick, expressive motifs, as though scanned from a sketchbook.
  • This alternative DIY attitude adds a playful naivety to brands’ jerseywear pieces, and a refreshing contrast to the more graphic stories of the season.
  • Styles also highlight the emerging trend for handcrafted designs.

Graphic Design Trends 2015: Sketchbook

Graphic Design Trends 2015: Sketchbook drawings spotted on urban streetwear T-shirts according to WGSN

Graphic Design Trends 2015: Sketchbook drawings spotted on urban streetwear T-shirts according to WGSN

Above: 1 Ames Bros Mug Shot T-Shirt // 2 Posters by FIDM Graphic Design Grad Kerry Kuwata // 3 Men’s War and Peace T-Shirt by ARKA Clothing // 4 Eight Ball S/S Sweatshirt by Stussy // 5 Poster design by FIDM Graphic Design Grad Stephanie Kim // 6 Keep Trying Boxy Tee by MNKR// 7 Hand drawn type by Maddy NYE for Design Love Fest, a blog by FIDM Graphic Design Alumna Bri Emery // 8 Go Camping T-Shirt by MNKR

With access to leading fashion trend reports at the FIDM Library, one of the largest specialized fashion libraries in the United States, students earning their graphic design and digital media degrees at FIDM stay current with upcoming trends for fashion, color, graphics design and more. Browse 2015 graphic design trends here.

graphic-design-branding-rocketStart college and kickstart your career in graphic design.

FIDM/Fashion Institute of Design & Merchandising isn’t just a recognized leader in the study of design and creative business– we’re a training ground for the exciting career in graphic design you’ve always dreamed of pursuing. No other graphic design program has the same unique focus on the fashion and entertainment industries, teaching creative expression in all aspects of print media, logo development, corporate identity, product branding, packaging, apparel graphics and more.


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Creative careers begin here.

With four California campuses located in the heart of the fashion and entertainment industries, FIDM is a leading, accredited college offering specialized Associate of Arts and Bachelor’s of Arts degrees. FIDM has been educating students with creative and leadership skills for the global industries of fashion, visual arts, interior design, and entertainment for more than 45 years. Learn more at

The FIDM Digital Arts Blog is dedicated to professional and aspiring graphic designers and filmmakers, illustrating the range of career opportunities within these fields written by FIDM/Fashion Institute of Design & Merchandising. See more at

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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