We look forward Logo Lounge’s annual Logo Design Trend Report every year– a great go-to source for identifying key logo design trends based on the previous year’s work. The site currently has more than 212,00 logos submitted from designers all over the world. For its 2014 Logo Design report, they examined 24,500 marks to extract 15 clear graphic design trends.
In addition to the 15 trends shown below, author Bill Gardner cites the undeniable impact of mobile usage as having a serious impact on the graphic design industry, pointing to two key over-arching trends including:
The rise of tiny mobile-friendly marks:
“That logos have to be scalable has always been understood. But our perception of ‘small’ has changed, in some cases ‘tiny’ is being rather generous,” says Gardner of the demand for logos that read well on tiny screens. “Dimension and detail are necessarily removed so that these logos read properly on mobile screens. Designs have become more and more flat. Surfaces are plain and defined by mono-weight lines.”
And on the opposite end of the spectrum, Gardner cites:
Hand-drawn elements to rebel against digital perfectionism
“People seem to be more and more drawn back to what is real, whether that is perusing handmade hats on Pinterest, exploring other cultures or our own family histories, or reconnecting with stories from mythology or our childhoods,” he says. “By bringing back what is human-made, we gain a sense of control over the digital tide that threatens to overtake us.”
Explore the 15 graphic design trends spotted here and read more details in Logo Lounge’s 2014 Logo Design trend report here.
With access to leading fashion trend reports at the FIDM Library, one of the largest specialized fashion libraries in the United States, students earning their graphic design and digital media degrees at FIDM stay current with upcoming trends for fashion, color, graphics design and more.Browse 2014 graphic design trends here.
Graphic Design Trends 2015: States
Graphic Design Trends 2015: Motion Lines
Graphic Design Trends 2015: Links
Graphic Design Trends 2015: Knit
Graphic Design Trends 2015: Pompons
Graphic Design Trends 2015: Geography
Graphic Design Trends 2015: Hexagons
Graphic Design Trends 2015: Waves
Graphic Design Trends 2015: Trans Menagerie
Graphic Design Trends 2015: Geo Wires
Graphic Design Trends 2015: Flat Facets
Graphic Design Trends 2015: Dazzle
Graphic Design Trends 2015: Hand Type
Graphic Design Trends 2015: Letter Stacks
Graphic Design Trends 2015: Mono Crest
Start college and kickstart your career in graphic design.
FIDM/Fashion Institute of Design & Merchandising isn’t just a recognized leader in the study of design and creative business– we’re a training ground for the exciting career in graphic design you’ve always dreamed of pursuing. No other graphic design program has the same unique focus on the fashion and entertainment industries, teaching creative expression in all aspects of print media, logo development, corporate identity, product branding, packaging, apparel graphics and more.
Creative careers begin here.
With four California campuses located in the heart of the fashion and entertainment industries, FIDM is a leading, accredited college offering specialized Associate of Arts and Bachelor’s of Arts degrees. FIDM has been educating students with creative and leadership skills for the global industries of fashion, visual arts, interior design, and entertainment for more than 45 years. Learn more at www.fidm.edu.
The FIDM Digital Arts Blog is dedicated to professional and aspiring graphic designers and filmmakers, illustrating the range of career opportunities within these fields written by FIDM/Fashion Institute of Design & Merchandising. See more at www.fidmdigitalarts.com.