Graphic Design Trends 2015: Logo Lounge Cites These 15 Logo Design Trends from 212,000 Marks

We look forward Logo Lounge’s annual Logo Design Trend Report every year– a great go-to source for identifying key logo design trends based on the previous year’s work. The site currently has more than 212,00 logos submitted from designers all over the world. For its 2014 Logo Design report, they examined 24,500 marks to extract 15 clear graphic design trends.

In addition to the 15 trends shown below, author Bill Gardner cites the undeniable impact of mobile usage as having a serious impact on the graphic design industry, pointing to two key over-arching trends including:

The rise of tiny mobile-friendly marks:
“That logos have to be scalable has always been understood. But our perception of ‘small’ has changed, in some cases ‘tiny’ is being rather generous,” says Gardner of the demand for logos that read well on tiny screens. “Dimension and detail are necessarily removed so that these logos read properly on mobile screens. Designs have become more and more flat. Surfaces are plain and defined by mono-weight lines.”

And on the opposite end of the spectrum, Gardner cites:

Hand-drawn elements to rebel against digital perfectionism
“People seem to be more and more drawn back to what is real, whether that is perusing handmade hats on Pinterest, exploring other cultures or our own family histories, or reconnecting with stories from mythology or our childhoods,” he says. “By bringing back what is human-made, we gain a sense of control over the digital tide that threatens to overtake us.”

Explore the 15 graphic design trends spotted here and read more details in Logo Lounge’s 2014 Logo Design trend report here.

With access to leading fashion trend reports at the FIDM Library, one of the largest specialized fashion libraries in the United States, students earning their graphic design and digital media degrees at FIDM stay current with upcoming trends for fashion, color, graphics design and more.Browse 2014 graphic design trends here.

Graphic Design Trends 2015: States

Graphic design trends 2015 according to Logo Lounge: "States."

Graphic design trends 2015 according to Logo Lounge: “States.”

Graphic Design Trends 2015: Motion Lines

Graphic design trends 2015 according to Logo Lounge: "Motion Lines."

Graphic design trends 2015 according to Logo Lounge: “Motion Lines.”

Graphic Design Trends 2015: Links

Graphic design trends 2015 according to Logo Lounge: "Links."

Graphic design trends 2015 according to Logo Lounge: “Links.”

Graphic Design Trends 2015: Knit

Graphic design trends 2015 according to Logo Lounge: "Knit."Graphic design trends 2015 according to Logo Lounge: "Knit."

Graphic design trends 2015 according to Logo Lounge: “Knit.”

Graphic Design Trends 2015: Pompons

Graphic design trends 2015 according to Logo Lounge: "Pompons."

Graphic design trends 2015 according to Logo Lounge: “Pompons.”

Graphic Design Trends 2015: Geography

Graphic design trends 2015 according to Logo Lounge: "Geography" logos.

Graphic design trends 2015 according to Logo Lounge: “Geography” logos.

Graphic Design Trends 2015: Hexagons

Graphic design trends 2015 according to Logo Lounge: "Hexagons".

Graphic design trends 2015 according to Logo Lounge: “Hexagons”.

Graphic Design Trends 2015: Waves

Graphic design trends 2015 according to Logo Lounge: "Waves" logos.

Graphic design trends 2015 according to Logo Lounge: “Waves” logos.

Graphic Design Trends 2015: Trans Menagerie

Graphic design trends 2015 according to Logo Lounge: "Trans Menagerie" logos.

Graphic design trends 2015 according to Logo Lounge: “Trans Menagerie” logos.

Graphic Design Trends 2015: Geo Wires

Graphic design trends 2015 according to Logo Lounge: "Geo Wires" logos.

Graphic design trends 2015 according to Logo Lounge: “Geo Wires” logos.

Graphic Design Trends 2015: Flat Facets

Graphic design trends 2015 according to Logo Lounge: "Flat Facets."

Graphic design trends 2015 according to Logo Lounge: “Flat Facets.”

Graphic Design Trends 2015: Dazzle

Graphic design trends 2015 according to Logo Lounge: "Dazzle" logos.

Graphic design trends 2015 according to Logo Lounge: “Dazzle” logos.

Graphic Design Trends 2015: Hand Type

Graphic design trends 2015 according to Logo Lounge: "Hand Type" logos.

Graphic design trends 2015 according to Logo Lounge: “Hand Type” logos.

Graphic Design Trends 2015: Letter Stacks

Graphic design trends 2015 according to Logo Lounge: "Letter Stacks" logos.

Graphic design trends 2015 according to Logo Lounge: “Letter Stacks” logos.

Graphic Design Trends 2015: Mono Crest

Graphic design trends 2015 according to Logo Lounge: "Mono Crest" logos.

Graphic design trends 2015 according to Logo Lounge: “Mono Crest” logos.

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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