Graphic Design Trends 2014: Photographic Finish Packaging

Photographic elements wrap packaging design in 2014 for high visual interest and impact on shelves, according to leading forecast and analysis company, Stylesight.

“Borderless allover prints fill packaging shapes, offering a clear insight into the mood and feel of the product,” states Stylesight in its Prints & Graphics/Packaging Highlights report.

Graphic design elements that define this trend include the use of full color digital prints, especially the use of tranquil landscapes to imply the product has natural or organic properties. See examples below:

Graphic Design Trends 2014: Photographic Finish Packaging

Graphic Design Trends 2014: Photographic Finish Packaging as reported by Stylesight

Graphic Design Trends 2014: Photographic Finish Packaging as reported by Stylesight


Above: 1 Dutch cosmetics brand, Dr. van der Hoog designed by nu:amsterdam // 2 Koggi packaging designed by by Luko Designs //  3 Hawaiian Tropics packaging re-design concept by FIDM Graphic Design Alumna Chanelle Fitzgerald // 4 Colores Santos packaging designed by Ancla Studio

With access to reports from leading trend forecast and analysis companies at the FIDM Library, one of the largest specialized fashion libraries in the United States, students earning their graphic design and digital media degrees at FIDM stay current with upcoming trends for fashion, color, graphics design and more.

Read more graphic design trend reports here.


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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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