Photographic elements wrap packaging design in 2014 for high visual interest and impact on shelves, according to leading forecast and analysis company, Stylesight.
“Borderless allover prints fill packaging shapes, offering a clear insight into the mood and feel of the product,” states Stylesight in its Prints & Graphics/Packaging Highlights report.
Graphic design elements that define this trend include the use of full color digital prints, especially the use of tranquil landscapes to imply the product has natural or organic properties. See examples below:
Graphic Design Trends 2014: Photographic Finish Packaging
Above: 1 Dutch cosmetics brand, Dr. van der Hoog designed by nu:amsterdam // 2 Koggi packaging designed by by Luko Designs // 3 Hawaiian Tropics packaging re-design concept by FIDM Graphic Design Alumna Chanelle Fitzgerald // 4 Colores Santos packaging designed by Ancla Studio
With access to reports from leading trend forecast and analysis companies at the FIDM Library, one of the largest specialized fashion libraries in the United States, students earning their graphic design and digital media degrees at FIDM stay current with upcoming trends for fashion, color, graphics design and more.