A whole new career opportunity has opened up for graphic designers in the area of temporary tattoos thanks to brands like Tattify, Tattly and Flash Tattoos that are ramping up the noncommittal body art market.
Above: 1 Various temporary tattoos by Tattly // 2 Top-selling “Twin Rose” tattoo by Tattify designed by Ien Levine // 3 “Child of Wild” temporary tattoos by Flash Tattoos // 4 “Fly” tattoo by Tattify designed by Danielle Frankel // 5 “Today is the Day” temporary tattoo by Tattly designed by Jen Mussari // 6 and 7 Tattify’s “Plume” and “Flock Yeah” temproary tattoos, consecutively, designed by FIDM Graphic Design Alumna Julia Walck
The New York Times mentioned this rising trend earlier this year, citing new methods for achieving permanent watercolor and 3-D versions of traditional tattoos, with a nod to the shimmering jewelry-inspired temporary Flash Tattoos worn by the likes of Alessandra Ambrosio, Vanessa Hudgens and Béyonce. Flash Tattoos’ metallic designs have a glamorous, modern vibe and reflect some serious fashion sensibility with tribal, Native and Egyptian-inspired styles, and last up to six days, according to their site.
We’ve had our eyes on Tattly known as “designy temporary tattoos” for some time now, the first brand we noticed rethinking temporary tats, with collaborations with trendy graphic design heavy-hitters, illustrators and typographers like Jessica Hische, Blanca Gómez, James Victore and Stefan Sagmeister. The charming, illustrative style of Tattly’s designs appeal to the arty/hipster markets with products that have expanded into gift cards, stationery, and custom Tattlys for the brands like Dreamworks, Twitter, Buzzfeed, Martha Stewart Living and Etsy.
Los Angeles-based Tattify is a nice blend of the two, offering a variety of sketchy fine-line tats with fine lines, typographic quotes, metallic jewelry and retro icons that pay homage to traditional ink. Tattify also partners with artists and photographers, and accepts design submissions.
Lucky for the FIDM Digital Arts team, we were able to catch up with Tattify art director Julia Walck, a graduate of FIDM/Fashion Institute of Design & Merchandising’s Graphic Design program. As art director, Walck plans out tattoo releases, manages photo editors, oversees the creative team, brainstorms new projects/photo shoots, and much, much more, she says.
“Temporary tattoos are trending because they’re just, well, fun. Everybody loves them; it doesn’t matter how old you are. The concept of being a bit different just for a little while is appealing, and Tattify’s wide range of artistic and quirky tattoos cater to that,” says Walck. “It’s a pretty sweet tattoo, without the lifetime commitment.”
See more examples of Walck’s design work below PLUS, win a package of Tattify tattoos for yourself! We’ll be awarding two email subscribers with a package of Tattify’s temporary tattoos designed by FIDM Graphic Design Alumna Julia Walck. Subscribe to our weekly newsletter by Friday, October 31 at midnight to qualify. No purchase necessary. Download official Rules here (PDF format).
With access to leading fashion trend reports at the FIDM Library, one of the largest specialized fashion libraries in the United States, students earning their graphic design and digital media degrees at FIDM stay current with upcoming trends for fashion, color, graphics design and more. Browse more 2014 graphic design trends here.
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