Organic beauty products are taking on an edgier, more elegant tone housed in black, minimal packaging according to leading trend forecast and analysis company, WGSN/Stylesight.
The company cites “Black Emphasis” as a theme in its Prints & Graphics/ Branding & Packaging: Monumental Packaging trend forecast report describing an emphasis on the “refinement of a Japanese aesthetic” by brands like Morihata “whose products are bringing the attraction ofblack back into the bathroom as it introduces the unique properties of Binchotan charcoal into our beauty routines.”
Graphic design principles and elements that define this trend include:
- Materials fluctuating from matte to a gloss
- Emphasis on the dullness of black rubber, the elegant simplicity of white cardboard and crispness of plain plastic
- Typeface choices moving with the times of Helvetica and Futura with variation on scale, sometimes opting for big, bold and blocky dimensions
- Minmalist packaging designs focused on basic shapes
See examples below:
Graphic Design Trends: Black & Minimalist Beauty Packaging
Above: 1 Mama Shelter bathroom product designed by UK-based GBH via Lovely Package // 2 Kuro powder packaging by Sort of Coal // 3 Laundry detergent packaging by The Deli Garage: L’eaundry designed by Germany-based KOREFE via Lovely Package // 4 Nail polish packaging concept for “Kruel” designed by FIDM Graphic Design Student Korey Leach // 5 Eye makeup remover by botanical beauty brand Grown Alchemist // 6 Manfuel’s performance powder packaging designed by US-based design firm fifty3 // 7 Arboris organic skincare cosmetics packaging designed by Moscow-based design firm Ohmybrand via Lovely Package // 8 Dave’s Shower Shave bar designed by Webb deVlam via The Dieline // 9 Packaging for imagined men’s bath product brand “Huxley” designed by FIDM Graphic Design Marcella DaSilva
With access to reports from leading trend forecast and analysis companies at the FIDM Library, one of the largest specialized fashion libraries in the United States, students earning their graphic design and digital media degrees at FIDM stay current with upcoming trends for fashion, color, graphics design and more.
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