Subscription box service brands are on the rise according to Forbes, offering delivery services for consumers of varied of interests– from foodies, to beauty mavens, to dog lovers. These brands are also (much to our delight) rethinking the basic design of cardboard packaging, incorporating beautiful typography, graphic elements and other motifs that enhance the customer experience and set the bar for an emerging graphic design trend for 2014: beautiful cardboard packaging concepts.
With a lack of brick-and-mortar storefronts, these web-based subscription service models demand not only exquisite, user-friendly websites and stellar product photography, but also physical packaging that reinforces their consumers’ emotional connection with their product(s) and therefore, brand. Almost all of the 10 brands featured here incorporate minimal, one-color-no-frills designs to enhance their snail mail-delivered packaging for an economic and functional outcome. See examples below:
Graphic Design Trends 2014: Beautiful Cardboard Packages by Subscription Brands
Above: 1 Dollar Shave Club packaging // 2 Le Parcel packaging // 3 Blue Apron packaging // 4 Citrus Lane packaging // 5 Barkbox packaging // 6 A* Pour Toi packaging // 7 Birchbox packaging // 8 Trunk Club packaging // 9 True & Co packaging // 10 The Honest Co. packaging
“A great shave for a few bucks a month.”
2. Le Parcel
“Tampons delivered monthly.”
3. Blue Apron
“Fresh ingredients, great recipes delivered weekly to your home.”
4. Citrus Lane
“Get a surprise box of the best products for your child every month.”
“A monthly box of dog goodies.”
6. A* Pour Toi
“Translates to ‘a*[present] for you,’ a monthly gift box of beautiful, delicious and healthy gourmet foods for nurturing relationships.”
7. Birch Box
“Monthly deliveries of personalized beauty, grooming, and lifestyle samples, tailored to your profile.”
8. Trunk Club
“Premium clothes. Personal stylists. Zero membership fees.”
9. True & Co
“Rethinking lingerie shopping online.”
10. The Honest Co.
“Delivering the best family essentials to your doorstep.”
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