Apple recently gave its iPhones and iPads a facelift with the launch of its new operating system iOS 7, stripping away small design details like drop shadows and high gloss from their default icons and opting for a simplified design which has launched the term “flat design” into the mainstream.
“Nothing we’ve ever created has been designed just to look beautiful. That’s approaching the opportunity from the wrong end. Instead, as we reconsidered iOS, our purpose was to create an experience that was simpler, more useful, and more enjoyable — while building on the things people love about iOS. Ultimately, redesigning the way it works led us to redesign the way it looks. Because good design is design that’s in service of the experience.
Simplicity is often equated with minimalism. Yet true simplicity is so much more than just the absence of clutter or the removal of decoration. It’s about offering up the right things, in the right place, right when you need them. It’s about bringing order to complexity. And it’s about making something that always seems to ‘just work.’ When you pick something up for the first time and already know how to do the things you want to do, that’s simplicity.”
While iPhone/iPad app designers scramble to redesign their icons to match Apple’s slick new look, they have a lot of other web, social and mobile brands that have opted for a flat design in their graphics, logos and branding recently:
Read more about these logo redesigns:
Cool Logo Designs: Google Secretly Redesigns Logo
By Kathy Scott of HOW Design
USA Today for Tomorrow
By Armin Vit of Under Consideration
A New Logo for eBay
By Logo Design Love
YouTube Is Launching A Redesign To Reduce Clutter And Put Videos Front And Center
By Ryan Lawler of TechCrunch
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