Graphic Design Trend Watch: Lights Out! Stylesight Notes All Black Motifs Used in Luxurious Packaging

Leading fashion forecast and trend analysis company Stylesight takes a “global look at new packaging developments, exploring innovative structures and materials as well as color, graphic and pattern applications” in its most recent Prints & Graphics: Packaging Highlights March 2013 report. All black color is used in food, beverage and cosmetic packaging to communicate a sense of quality in packaging design trends for 2013. Check out how a dark palette transforms a Domino’s Pizza box, for example.

“All over black brings luxury to high end packaging,” states Stylesight.

Additional design elements that define this trend include:

  • Tone-on-tone approach
  • Highly polished glass
  • Gloss printing provides added value
  • Pure and simple fonts
  • Combination of matte and high-shine surfaces reflect varying shades of black
  • Wax sealed initials on trinkets verify the brands identity

With access to  reports from leading trend forecast and analysis companies at the FIDM Library, one of the largest specialized fashion libraries in the United States, students earning their graphic design and digital media degrees at FIDM stay current with upcoming trends for fashion, color, graphics design and more.

Check back every Tuesday for new graphic design trends in apparel, prints and packaging according to leading fashion forecast companies. Read more trend reports here.

Blackout Packaging

Graphic design trends 2013: Stylesight pinpoints all-black motifs in luxurious, high-end packaging.

Graphic design trends 2013: Stylesight pinpoints all-black motifs in luxurious, high-end packaging.

Above: 1 7215 organic quality coffee packaging designed by graphic designer Matilda Hedman of Blanc. Image courtesy of // 2 Domino’s Handmade Pan Pizza boxes designed by Crispin Porter + Bogusky. Image courtesy of // 3 Hudson Made fancy black soap packaging designed by Hovard Design // 4 Espresso Republic’s Black Goat Coffee packaging designed by, Salih Kucukaga Design Studio. Image courtesy of //5 Lithuania vodka, black edition packaging designed by graphic design firm, Studija Creata. Image courtesy of // 6 Wine bottle packaging concept for “Onyx” by FIDM Graphic Design/Branding Alumna, Brittany Javalera

Questions/comments? Email the editor, Mani O’Brien at mo’

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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