Since the first week of February, visitors at the Grammy Museum at L.A. Live in downtown Los Angeles have been greeted by an exhibition called “Graphic Guitar Designs that Rock,” featuring custom-designed Fender® guitars created by graphic design students from FIDM/Fashion Institute of Design & Merchandising.
The exhibit will be on display in the main lobby of the Grammy Museum until the end of May, says Marcie Booth, Grammy Operations Project Manager. In conjunction with the exhibit, the Grammy Museum has devoted the month of February to special FIDM events, dubbing it “FIDM February” in celebration of music and fashion.
“One of our goals at the museum is community outreach,” says Booth. “It’s important to the museum and our executive director and the staff, to make sure that we’re reaching out to educational institutions because [education] is one of the biggest components of this museum–through hands-on, interactive story telling. Also, making sure that any visitor or student, from middle school to higher education, is learning in this building.”
Other than the “Graphic Guitar Designs that Rock” exhibit, the Grammy Museum also offered a lecture led by Grammy Museum Executive Director, Bob Santelli, on “Fashion’s Influence on Music.” More than 160 FIDM Fashion Design Students attended the lecture, held on two separate days, to learn about how fashion influenced the music industry. Additionally, FIDM Visual Communication Students in the Advanced Study Program in Entertainment Set Design & Decoration class had the unique opportunity to see the 2011 Grammy® Awards Show television stage set in its raw form, and meet the lighting designers and stagehands who built the set.
“It was a perfect opportunity for [the students] to learn, and ask about how those professionals got into the industry,” says Booth.
Finally, the Grammy Museum has displayed 14 CD cover designs, developed by FIDM Graphic Design Students, in its green room where prominent and high profile guests are welcomed during special events. The CD covers are a sampling of the work produced by FIDM graphic design students, in a course taught by three-time Grammy® Award winning art director, Kevin Reagan, in which students re-imagine existing CD packages. The CD covers on display at the Grammy Museum have been exposed to musical artists Switchfoot, B.O.B., Russell Simmons, Faith Evans, Kelly Price, and executives from AEG and The Recording Academy who attend board meetings in the green room, says Booth, and will remain on display until May.
During the remainder of February, FIDM Students, staff, faculty and alumni will be offered special rates to tour the Grammy Museum to experience the exhibits, including “Graphic Guitar Designs that Rock” by FIDM Graphic Design Students, “Hip Hop: A Cultural Odyssey,” “John Lennon, Songwriter,” and much more. For more information about the Grammy Museum, visit www.grammymuseum.org.
- Have you ever considered pursuing a career in graphic design or digital media? Check out FIDM/Fashion Institute of Design & Merchandising’s program for Graphic Design where you can learn all aspects of print media, including typography, digital photography and publication/layout design, and FIDM’s Digital Media program where you can learn editing, digital composition, motion graphics, 3-D modeling & animation, and sound design.