Google commemorated the work of famous graphic and title designer, Saul Bass, for his 93rd birthday today with a series of Google Doodles (shown below) that celebrate Bass’ distinct design style.
Bass’ amazing body of work has influenced both the graphic design and digital media industries. His logo designs for leading brands like Kleenex, Girl Scouts, United Way and Dixie serve as examples of how universal, timeless graphic designs can withstand the test of time; while his motion graphics seen in the opening credits of classic films like Alfred Hitchcock’s Psycho set the bar for modern day film title design.
“His titles are not simply imaginative identification tags; when his work comes on the screen, the movie itself truly begins,” says film director Martin Scorsese says of Bass’ motion titles.
Google designer Matthew Cruickshank explained the creative process behind today’s Doodle, which he designed in Illustrator before animating in After Effects to capture Bass’ graphic sensibilities, and included the following quotes that inspired him:
“I want everything we do to be beautiful. I don’t give a damn whether the client understands that that’s worth anything, or that the client thinks it’s worth anything, or whether it is worth anything. It’s worth it to me. It’s the way I want to live my life. I want to make beautiful things, even if nobody cares.” –Saul Bass
Watch a brief history of Bass’ film title designs below and read more blog posts dedicated to this influential designer here.
The Title Design of Saul Bass
By Ian Albinson
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