Landers Miller Design, based in New York, was featured in the November issue of Communication Arts for their brand identity packaging (shown below) for Street Sweets, a pastry/dessert food truck in New York. In the article written, designer Rick Landers explains the project:
“The client wanted somthing bold and fun for their identity that would immediately catch people’s eyes on the busy streets of New York, while still providing a certain level of sophistication and a nod to the European-inspired treats that sparked the beginning of their business. The concept for the visual identity for Street Sweets came from the idea of a street map and the great hand-painted facades of French pâtisseries that use typography as texture on their storefronts. The bold typographic map provides a flexible identity system that applies well to the truck, the Website, packaging and collateral all without having to rely on photography or illustration.”
After taking a peek at the Landers Miller Design online portfolio (click here), there were a couple of other great projects that caught my eye, including the Website design for Steven Heller, (a prolific author, co-author and editor of more than 100 books about graphic design), and the great illustration projects shown below developed for Graphic Design for Non-Designers, a book published by Chronicle Books, and Art Direction, Explained at Last, a book published by Laurence King Publishing. Get inspired and check out these great pictures below.
Visit the Street Sweets Website.
Visit Steven Heller‘s Website.
Check out the above illustrations in Graphic Design for Non-Designers.
Check out the above illustrations in Art Direction, Explained at Last.
Do you LOVE fashion branding and magazine design? Check out FIDM/Fashion Institute of Design & Merchandising’s program for Graphic Design/Branding where you can learn all aspects of print media, including typography, digital photography and publication/layout design, and FIDM’s Digital Media program where you can learn editing, digital composition, motion graphics, 3-D modeling & animation, and sound design.