Daily Inspiration: Smith & Lee’s Illustrative Title Sequences

Gareth Smith and Jenny Lee, of Smith & Lee, are a husband-and-wife team who have carved themselves a special niche in the design industry- producing title sequences for film and television. They are behind memorable opening title sequences for director Jason Reitman’s films Thank You for Smoking, Juno, and Up in the Air, and more recently Nick and Nora’s Infinite Playlist directed by Peter Sollet.

“I’m a big fan of opening credits,” said Reitman, (the first director to hire the duo), in an interview with asap in 2007. “You walk out of your regular life, you walk into the cinema, and you want something that separates people from the commercials and the trailers for other films.”

Smith & Lee has certainly helped to spearhead the revival of the well-designed opening title sequence in feature films. For your visual inspiration, check out Smith & Lee’s work below:

Nick and Nora’s Infinite Playlist opening title sequence design/animation by Smith & Lee

Nick and Norah's Infinite Playlist title sequence by Smith & LeeNick and Norah's Infinite Playlist opening title sequence by Smith & Lee 2

Thank You for Smoking opening title sequence design/animation by Smith & Lee

Title sequence for Thank You for Smoking by Smith & Lee 1Title sequence for Thank You for Smoking by Smith & Lee 2Title sequence for Thank You for Smoking by Smith & Lee 3

Below is the highly acclaimed opening title sequence for Juno. Smith & Lee developed hand-crafted animation showing Juno walking through her neighborhood using more than 900 “xeroxed, hand colored cut-outs.”

Below is the full-frame version that Smith & Lee posted on its Vimeo page, stating “this is what the Juno title sequence looks like before the theaters apply the 1.85 matte to it. We like it because it shows some of the process behind the sequence. You’ll see edges of paper, hand-written reference numbers, registration marks, etc.”

Juno opening title sequence by Smith & Lee

Juno opening title sequence by Smith & Lee

Juno opening title sequence by Smith & Lee

See more examples and (behind-the-scenes photos for some of their projects) at Smith & Lee’s website: http://smithleedesign.com.

Connect with FIDMDigitalArts.com

Connect with FIDMDigitalArts on Twitter FIDMDigitalArts on YouTube FIDMDigitalArts on Vimeo Subscribe to the FIDMDigitalArts Blog via RSS Feed Download FIDM's free iPhone app in iTunes

Questions/comments? Email the editor, Mani O’Brien at mo’brien@fidm.edu

Visit FIDMDigitalArts.com

Visit FIDMDigitalArts.com

Would you like more information about FIDM’s Digital Media and Graphic Design programs? Fill out an information request form here.

Related Posts Plugin for WordPress, Blogger...

Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

Share This Post On

Pin It on Pinterest