“Game of Thrones” Houses Branded As Modern Corporations

Power, greed, and conflict are just a few words that come to mind when we think of HBO’s smash hit, “Game of Thrones”. Interestingly enough, these words also come to mind when we think of modern corporations. Shutterstock recently made this connection in a more literal way by creating fictional brands around each of the six prime clans featured in the show.

For those who do not know, “Game of Thrones” is a show based on George R.R. Martin’s “A Song of Fire and Ice” novels. The region is plagued with a struggle for power among the Great Houses of Westeros. These great houses, are clans that dominate particular regions and are regularly in conflict with each other in constant games of war and honor. What if the same families who ran these clans had to manage modern day corporations?

Shutterstock states, “We’ve re-envisioned six of the prime players, from the Targaryens to the Starks, as 21st-century companies more concerned with competing for market share than ultimate rule.” The combination of medieval war and modern corporations is another fantastic example of synergy in design. Scroll down to check them all out!

 

Air Targaryen

Targaryen Game of Thrones Clan Branding

Shutterstock states, “The Targaryens may be down and out (literally) heading into Season 3, but if there’s one thing Daenerys really has going for her, it’s those dragons. The family uses the dragon as its symbol, and it seems like it won’t be long before it’s casting its shadow across the land again (especially if you’ve been keeping track of the ads for the new season). In today’s world, it’s only natural that the Targaryens would run a sleek, successful airline, capable of shutting out the competition to own the sky.”

Targaryen Game of Thrones Branding

 

Lannister Investment Group

Lannister Investment Group Game of Thrones Branding

Shutterstock states, “The Lannisters have clearly never lacked for wealth, which is the main reason they can always “pay their debts.” Of course, it helps when your family home is built on top of a gold mine. Place them in modern times, and it’s obvious that Tywin and his brood would be lording it over Wall Street, using finance to pull strings in much the same way they’ve always done. Whether you could actually trust them with your money is a different story.”

Lannister Investment Group Game of Thrones Branding

 

Baratheon Security

Baratheon Security Game of Thrones Branding

Shutterstock states, “The Baratheons may be divided among themselves, but one thing all of their camps hold in common is their skill in battle. If you’re looking for a personal guard, you could do a lot worse than this clan, which is why we’ve set them up in 2013 as a security company. From burglar alarms and CCTV to armored trucks and private security, Baratheon is the name to trust when you’ve got something — or someone — in need of protection.”

Baratheon Security Game of Thrones Branding

 

Stark Outfitters

Stark Outfitters Game of Thrones Branding

Shutterstock states, “The Starks know cold weather. They make their home in Winterfell (or at least they did until last season), and they’re no strangers to the tagline, “Winter Is Coming.” So when it’s time for you to face the elements, you’ll want to turn to Stark Outfitters, the outdoor-gear professionals who can equip you with everything you need to survive your next dog-sledding expedition — or ill-advised trip beyond the Wall.”

Stark Outfitters Game of Thrones Branding

 

Greyjoy Cruises

Greyjoy Cruises Game of Thrones Branding

The Greyjoys have a history of piracy, but these days, that’s not a profession that will get you far. Instead, the clan that worships the Drowned God can put all its island-dwelling and maritime experience to use guiding you through icy waters. As befits their name, these excursions are no sun-worshiping, beach-bound holidays. Aimed toward the modern adventurer, Greyjoy Cruises embrace life at sea and all its accompanying excitement.

Greyjoy Cruises Game of Thrones Branding

 

Arryn Communications

Arryn Communications Game of Thrones Branding

Shutterstock states, “Residing in the lofty confines of the Eyrie, House Arryn places itself both literally and figuratively above its compatriots. While its distance and seclusion makes it difficult to reach in Westeros, that same vantage point primes Arryn perfectly as a communications hub. Routing signals across the globe through its towers, satellites, and servers, Arryn’s contemporary incarnation is able to maintain its claim to power while retaining a detached, ethereal front.”

Arryn Communications Game of Thrones Branding

Designs by Elliott Scott

 

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Author: James Peacock

James Peacock is a Digital Marketing Specialist at FIDM in Los Angeles, California. He received his A.A. in Graphic Design from FIDM and was hired as Social Media Assistant in 2013 by his alma mater in order to help grow the institution’s social media marketing efforts. James now combines two of his passions, telling stories and solving problems by managing data-driven marketing campaigns across multiple channels that ultimately result in a positive return on investment.

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