The Agency Post, a site dedicated to advertising, public relations and marketing professionals, recently published an article about how motion graphics have become a great way for brands to create compelling, shareable content to get their message out to their audience– great news for aspiring filmmakers.
“Motion graphics provide a new expressive venue for selling a product or idea or calling viewers to action,” says Adrienne Erin of Agency Post.
Sustaynable Vacationing: Motion Graphic
She also reports that according to a study by Invodo, Web users “typically spend 19 hours a month watching videos, so there is a lot of room to get your message out there. In addition, when they’re available, shoppers will watch product videos about 60 percent of the time. And most incredibly, shoppers are 174 percent more likely to buy a product after watching a video about it.”
Erin suggests that motion graphics are key to the future of content marketing.
“As the Internet becomes oversaturated with the current forms of content (Yesterday it was article marketing; today it is infographics.), brands have to push harder to be seen,” she says. “Motion graphics, which play in to viewers’ love of video content, and the ease with which you can get a point across with text, animation and audio on your site are the keys to the future.”
This demand for video editing, motion graphics and other post-production filmmaking skills is definitely a positive trend for those seeking digital media careers like Digital Media Students at FIDM/Fashion Institute of Design & Merchandising who learn skills in motion graphics design and much more.