Film Friday: Get Inspired by the Work of ‘The Mill’, a Creative Powerhouse

Start your creativity-fueled weekend off right by checking out the work of The Mill, a VFX, design, and animation agency with offices in London, New York, Los Angeles, and Chicago. Founded in 1990 by Robin Shelfield, chief executive officer, and Pat Joseph, chief creative officer, the agency collaborates on moving image, design, and digital projects for the advertising, games, and music industries. Their clients include Nike, Coca-Cola, Audi, LG, MTV, Samsung, Adidas, and many more.

“We have been creating world-class visual effects for over twenty two years. Our artists help to shape some of the most exciting imagery on our screens. The Mill offers visual effects partnerships that are built on creative excellence and cutting-edge technologies. We value the two-way nature of these partnerships, understanding that our clients (and their clients) give us opportunities to improve our craft. Our passion for quality and the international scale of our operation makes us unique. From the design of simple characters to the creation of sports stadiums filled with thousands of CG ‘fans’, our supervisors, producers and artists support all stages of your production, from pre-visualisation and conceptual artwork, shoot supervision, 3D, 2D and colour grading through to delivery of the finished project. The Mill’s artists combine their passion and skill with a wide variety of innovative technologies to exceed expectations, whatever the brief.” — The Mill’s website.

Scroll down to check out a small collection of their featured work below.

The Mill VFX Showreel 2013

 

Call of Duty: Ghosts “Cinematics”

“Mill+, the concept, design and animation arm of The Mill, has contributed its visually stunning cinematics to Activision’s blockbuster Call of Duty: Ghosts, the new installment in the global phenomenon Call of Duty® series. Led by Cinematics specialists at Infinity Ward, Mill+ worked with a team of designers and visual effects artists in the Los Angeles and London studios to create the cinematics players will see starting on November 5. The team at Infinity Ward had a vision for how cinematics could further help to bring the new narrative to life. Developing the look in collaboration with Mill+ led to a new and unique level of cinematics that is sure to captivate and immerse players into the experience.” — The Mill

 

Behind the Scenes: Cif ‘Sleeping Beauty’

“We take you behind the scenes of the fully CG animated fairy tale spot for Cif. The spot shows how Sleeping Beauty retained her beauty and shine with the help of new Cif floor cleaner. The Mill+ studio designed and created all of the characters and environments to produce a spot with a dark and surreal flavour, starting in a dimly lit tower before finishing in a bright, clean and crisp world.” — The Mill

 

Making of the AICP 2014 Title Sequence: A Delicate Balance

“Mill+ created the Opening and Category Titles for the 2014 AICP Awards transforming their concept ‘a delicate balance’ into a series of quirky and colorful sequences that celebrate the the art and technique of the American commercial. Go behind the scene of the project with Mill+ creative director Clarice Chin on our blog: tmbg.co/nqkjn” — The Mill

 

Wayne the Stegosaurus: A Motionpoems Animated Short

“The Mill artists adapted the children’s poem “Wayne the Stegosaurus” by Kenn Nesbitt into a delightful animated film for the 5th Season of Motionpoems, a non profit bringing poets and filmmakers together to create short films. Find out more about creating the film from the artists: tmbg.co/0377f” — The Mill

 

Nike: Dare to Zlatan


“Take fearless football star Zlatan Ibrahimović. Put him in three totally insane fantasy worlds created by Mill artists. And prepare to be Zlataned. The unique aspect to this project was that the post production across the whole campaign was solely completed in The Mill studio using Nuke. The team brought each matte painting to life turning them into fully functioning and animated fantasy worlds and then comping in the live action footage of Zlatan.” — The Mill

 

2014 Oscars Graphics Montage


“Mill+ designed the 2014 Academy Awards Show Package for both The Oscars’ broadcast and live theatrical experience, and the Nominations Package and In Memoriam sequence.” — The Mill

 

Learn More…

Would you like to learn more about earning a degree in Graphic Design or a degree in Digital Media from FIDM/Fashion Institute of Design & Merchandising? Click the link below…

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Author: James Peacock

James Peacock is a Digital Marketing Specialist at FIDM in Los Angeles, California. He received his A.A. in Graphic Design from FIDM and was hired as Social Media Assistant in 2013 by his alma mater in order to help grow the institution’s social media marketing efforts. James now combines two of his passions, telling stories and solving problems by managing data-driven marketing campaigns across multiple channels that ultimately result in a positive return on investment.

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