Film Friday: Get Inspired by HUSH, a New York Based Design Agency

Start your creativity-fueled weekend off right by checking out the work of HUSH, an independent design agency based in New York. Its goal is to conceive, design and produce digital content and experiences that are unique in creating brand recognition for their clients.

hush-logo

“Our company is built on a love of Design – where concept and strategy inspire highly crafted experiences. Big or small, our starting point is always conceptual. Our clients seek to create things that challenge the status quo and buck convention. In return, we raise the creative bar, pushing each other to take risks, to be noticed, and to leave an indelible mark. We’re fortunate to work with some of the world’s most notable brands.”

There is a reason why their clients include Google, IBM, The New York Times, Estee Lauder, Showtime and more. Scroll down to check out just a small sample of their work.

IBM

“Tennis is a game of data. IBM has been tracking the data of the world’s top 100 players for over 8 years. For the second time, we brought this data to life at the 2013 US Open of Tennis. This year, our goal was speed – to translate the feeling of instantaneous, real-time data into the user experience. More energy, more movement, more gestures, to capitalize on the action on the court.” — HUSH

Marsh

“In a beautifully collaborative relationship, we worked intimately with the global insurance brand, MARSH. Keeping a company that large, in that many places around the globe, aligned, informed, and focused is a full-time job. Our project was to write and direct a short animated film that would inspire and motivate as well as create a buzz inside the organization and out. With a unique take on a Saul Bass-inspired aesthetic and a hero character venturing on an Odyssean journey, we took MARSH on a their own creative trip – and back again.” — HUSH

Socialcast

“Socialcast wanted to help make their social networking software a little less technical and a little more emotional. Using a smartly anti-tech approach, we focused on the way people collaborate to produce amazing things – a simple concept that goes back to the caveman and his stick. We developed an iconic character and visual stories that cut through the tech and speak towards people working together, for good and for bad. Our character design became a mascot for the brand, and our two animation shorts – with playful scores from @kamptweets – struck a delicate movement from character animation to graphic abstraction, and back again.” — HUSH

Nike (installation)

“Immersive retail theater. Light, sound and structure. We worked with Nike’s retail design team to transform the iconic Niketown NYC store into a Super Bowl spectacle. We translated design details from Nike’s football gear into bold audio-visual experiences within a custom architectural experience.

The installation took on four separate forms. We refreshed it week after week leading up to the Super Bowl in order to express different Nike football products, their technology and details. In kind, structure and media came together to wrap the audience in these seminal innovations.” — HUSH

The New York Times (NewFronts Experience)

“Leveraging the metaphor of “the gallery” – a place for curated, artistic expression – we sought to express The Times’s intellectual approach to video storytelling at the 2014 NewFronts. We created a digital playground with installations, presentations, and animation inspired by Times Video’s new “T” logo re-brand. The logo incorporates a triangular “play arrow” into the classic gothic font in order to reflect the focus on video.

Guests walked through an array of triangular digital/physical plinths, each one representing one of the 14 channels of Times video. Attendees then experienced 45 minutes of dynamic audio-visuals, custom animation and editorial of cascading shapes, sounds, and abstractions of The Times’s Video logo. Everything from the stage itself to the shape and layout of the plinths to the visual graphics reflected the voice of the brand and its commitment to video.” — HUSH

 

Learn More…

Would you like to learn more about earning a degree in Graphic Design or a degree in Digital Media from FIDM/Fashion Institute of Design & Merchandising? Click the link below…

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Author: James Peacock

James Peacock is a Digital Marketing Specialist at FIDM in Los Angeles, California. He received his A.A. in Graphic Design from FIDM and was hired as Social Media Assistant in 2013 by his alma mater in order to help grow the institution’s social media marketing efforts. James now combines two of his passions, telling stories and solving problems by managing data-driven marketing campaigns across multiple channels that ultimately result in a positive return on investment.

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