Film Friday: Get Inspired by Digital Kitchen, the Agency Behind True Blood & Dexter’s Main Title Sequence

Start your creativity-fueled weekend off right by checking out the work of Digital Kitchen, a digital agency that “combines world-class artistry with technology and strategic insight to create powerful connections with consumers.” If you have watched any television in the last ten years, it’s highly likely that you have seen the work of Digital Kitchen. From HBO’s True Blood to Showtime’s Dexter, Digital Kitchen creates the opening title sequence for many television shows in addition to working on various marketing campaigns for companies such as Microsoft, LAX, Paramount, Dodge, & AT&T. Scroll down to view a small selection of their work.

LAX’s Bradley International Terminal

“We concluded that today’s travelers are not seeking out screened entertainment or spectacle from their facilities while on their journey. Yet, travelers are very open to surprise and delight from new visual languages and experiences. We took a sculptural approach to the entire project to create a new narrative with passengers, fitting into the emotional dream-state of travel. We developed an entire branding ecosystem for LAX Bradley Terminal West, including original marks, branded animated forms, and a full array of information display and color systems.” — Digital Kitchen


True Blood Main Title

“Our goal was to make something like none other on television. Avoiding direct vampire references, we sought to translate the show’s larger thematic struggles into seemingly found imagery from the real world. The result is a truly hand-made sequence containing over 65 shots comprised of original documentary, studio, tabletop photography and found footage. Six separate shoots took place in Louisiana, Seattle, and Chicago on seven different still, film, and video formats. We also developed a hand-cut typeface now used on all True Blood collateral.” — Digital Kitchen


Dexter Main Title

“An innocent morning routine that cuts right through Dexter’s dark heart was the winner of the 2007 Emmy Award for Outstanding Main Title Design.” — Digital Kitchen


Six Feet Under Main Title

Six Feet Under helped usher in a new era of the scripted drama, while our opening did the same for the title sequence. Both a branding endeavor and a legitimate art form, it is the sole, consistent, and iconic moment that carries through a show’s lifespan and beyond. The title sequence is what you remember most. And if you ever forget that, we’ll kill you.” — Digital Kitchen


Operation Smile

“When a six-story glowing orb descended upon an unsuspecting New York City to abduct thousands, it connected Microsoft with its customers without the assistance of uncomfortable body probes. We launched Microsoft’s “Windows Live” application to help celebrate the 25th Anniversary of Operation Smile with an experiential marketing campaign centered around a generative art sphere erected in New York City.” — Digital Kitchen


Boxing Main Title

“Summoning television spirits from a bygone NTSC era, the complete broadcast branding package for HBO Boxing combines the dark, stale images of tube TV fight night with the electric burlesque of the spectacle.” — Digital Kitchen


Learn More…

Would you like to learn more about earning a degree in Graphic Design or a degree in Digital Media from FIDM/Fashion Institute of Design & Merchandising? Click the link below…

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Author: James Peacock

James Peacock is a Digital Marketing Specialist at FIDM in Los Angeles, California. He received his A.A. in Graphic Design from FIDM and was hired as Social Media Assistant in 2013 by his alma mater in order to help grow the institution’s social media marketing efforts. James now combines two of his passions, telling stories and solving problems by managing data-driven marketing campaigns across multiple channels that ultimately result in a positive return on investment.

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