FIDM/SF Graphic Design Dept. Coordinator, Lisa Hoffman, Paints Mural for a Special Oakland/KONO City Project

Lisa Hoffman, the Graphic Design Department Coordinator at FIDM/Fashion Institute of Design & Merchandising’s San Francisco campus, was commissioned by Oakland’s Koreatown Northgate Community Benefit District to design a utility box and companion meter as part of a special re-branding of the uptown Oakland area that extends from to 20th Street to 35th Street on Telegraph Avenue.

The KONO neighborhood makeover, which ran in conjunction with Oakland’s 160th birthday, included new street banners, street trees, and also 13 unique art murals for area utility boxes by 13 artists, including Hoffman.

The utility box and meter that Hoffman painted features art from her “Pop Dot Series” and is located at on Telegraph Avenue between Grand Avenue and 35th Street.

Hoffman’s Pop Dot art series is also currently displayed on FIDM’s San Francisco campus at the main reception desk and FIDM Admissions Advisors’ offices, which were printed digitally onto canvas and stretched over stretcher bars.

“The designs are pop-inspired graphics on a ground of exaggerated dots,” says Hoffman.

Using a series of laser cut stencils and spray paint, the KONO utility and meter box featuring Hoffman’s designs took five days to paint (see process photos below).

On May 4, KONO officially unveiled the 82 new street trees on Telegraph Avenue, 13 art murals on utility boxes, and 50 new street banners to the public. Hoffman’s mural will be displayed indefinitely as a permanent public art piece.

More of Lisa Hoffman’s art and graphic designs are available on her Website

Art mural by Lisa Hoffman, Graphic Design Department Coordinator at FIDM/SFArt mural by Lisa Hoffman, Graphic Design Department Coordinator at FIDM/SF

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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