FIDM OC Graphic Design Students to Visit Design Firm DraftFCB Creative Director, Jim Wylie

DraftCB

Students studying Graphic Design/Branding at FIDM/Fashion Institute of Design & Merchandising’s Orange County campus will have an exciting opportunity this week to visit with Jim Wylie, a Creative Director at DraftFCB/Irvine. DraftFCB is a global agency based that offer a variety of services including:

  • Advertising
  • Branding
  • Strategic Planning
  • Data Strategy and Analytics
  • Digital
  • Direct
  • CRM
  • Experiential
  • Event/Sponsorship
  • Media Planning and Buying
  • Multicultural
  • Retail
  • Promotion

FIDM Graphic Design Students will have a special opportunity to learn more about how Wylie and his team tackle exciting creative projects that students hope to one day be a part of. DraftFCB serves recognizable brands like Taco Bell, Dockers, Sharpie and Honda, including the work below.

To check out the DraftFCB Website, click here.

Animal Shelter 1
Animal Shelter 2
(Above)
CLIENT: Ad Council on behalf of The Humane Society of the U.S. & Maddie’s Fund
CAMPAIGN: The Shelter Pet Project
MEDIUM(S): Print
OFFICE: Draftfcb Chicago
MORE INFO: creative1@draftfcb.com

Dockers 1

Dockers 2

(Above)
CLIENT: Dockers
CAMPAIGN: Wear the Pants ™
MEDIUM(S): Print, Outdoor
OFFICE: Draftfcb San Francisco
MORE INFO: creative1@draftfcb.com

(Above)
CLIENT: Taco Bell
CAMPAIGN: Super Delicious Ingredient Force
MEDIUM(S): TV
OFFICE: Draftfcb Chicago, Draftfcb Irvine
MORE INFO: creative1@draftfcb.com

FIDMDigitalArts.com

FIDMDigitalArts.comHave you ever considered pursuing a career in graphic design or digital media? Check out FIDM/Fashion Institute of Design & Merchandising’s program for Graphic Design where you can learn all aspects of print media, including typography, digital photography and publication/layout design, and FIDM’s Digital Media program where you can learn editing, digital composition, motion graphics, 3-D modeling & animation, and sound design.

Visit our main site, FIDMDigitalarts.com to view multiple galleries of breathtaking graphic design and digital media, created by FIDM Alumni.

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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