FIDM Launches an AIGA Student Group on the LA Campus, Dubbed “The Red Dot”

Students earning their Graphic Design degree or Digital Media degree at FIDM/Fashion Institute of Design & Merchandising are invited to join the official FIDM AIGA Student Group, which launched on the L.A. campus this month. Dubbing themselves “The Red Dot,” the FIDM AIGA Student Group is under the advisement of FIDM Graphic Design Instructors, Alex Gardos and Joe Bautista.

“The AIGA enables designers to benefit from the sense of community and camaraderie,” says Gardos. “Designers meet and interact with each other and share a common vocabulary and set of experiences,”

AIGA, also known as the professional association for design, offers its professional members opportunities like invitations to special educational and networking events, competitions, partner discounts, and publications. AIGA Student members receive many similar benefits, including the opportunity to participate in portfolio review events.

The Red Dot LogoAt FIDM, The Red Dot is planning several events this quarter, including design studio tours, social events being held at places like the Downtown Los Angeles Art Walk, and design competitions.

“Joining the AIGA is a great way to start developing those networking skills that are so vital in our industry. What’s so fantastic is that just by joining, you are automatically a part of a network of like-minded individuals all across the country,” says The Red Dot FIDM Student President, Marianna Holguin, who is a Graphic Design/Entertainment Major. “I feel that we are very lucky to not only be a part of the AIGA, but also be a part of it here at FIDM, where there is already an excellent network of alumni and faculty currently in the industry.”

Currently, The Red Dot meetings are scheduled bi-weekly on Fridays in Room 518 on FIDM’s L.A. Campus. For more information about joining The Red Dot, FIDM Graphic Design and FIDM Digital Media Students may contact Holguin at

Gardos adds how important it is for aspiring designers to collaborate in order to feel like a part of the design community, and the value to surrounding yourself with like-minded people with a passion for design.

“Everybody works better when they feel they are part of something bigger than them selves and that what they do makes a difference,” he says. “I have a great deal of dedication and respect for the design profession … I feel a responsibility to my students to help them discover the same passion for our discipline that I have. [It’s] a way of giving back to an industry and a creative practice that has given so much to me.”

FIDM Student Officers for the Spring 2012 Quarter include (shown below from left to right) vice presidents, Peter Deltondo (6th quarter) and Grayden Kough, (5th quarter), secretaries Angelica Villegas (who is in her 3rd quarter and writer for FIDM’s Tumblr page ) and Bebe Palagab,(3rd quarter), and president Marianna Holguin (6th quarter).

Check back on the Blog for more news about The Red Dot and other design events!

FIDM AIGA Student Group, The Red Dot

FIDM Student Officers for The Red Group, the official FIDM AIGA Student Group

(Above: FIDM Student Officers for The Red Dot, the official FIDM AIGA Student Group)

Poster for The Red Dot, the FIDM/AIGA Student Group

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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