Virgin Blak, a contemporary clothing line based in Seoul, South Korea with a burgeoning Internet following, caught the attention of FIDM Graphic Design Student, Kristal Lindo who loved its apparel, but felt that its logo didn’t reflect the company’s chic image.
“I was absolutely impressed by their clothing but their generic brush script logotype didn’t communicate their mantra ‘Stand Out or Get Out,'” says Lindo.
As part of her Logo/Symbol course taught by Kevin Reagan at FIDM/Fashion Institute of Design & Merchandising, Lindo decided to focus on Virgin Blak to reinvent its logo and branding as part of her course assignment. During a 10-week course, Reagan challenges his students to redesign three existing logos, and choose one to expand upon to develop a full branding/identity campaign for their imagined client.
“When I was designing the logo, I approached it with a Coco Chanel “less is more” sensibility,” says Lindo. “I wanted the logo to be clean, bold and flexible also communicating their mantra, which was achieved by using simplifed shapes and a bold logotype.”
Targeting city-dwelling, fashion-conscience young adults, we feel that Kristal’s take is extremely effective. Check out her final project below.
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