FIDM Graphic Design Grad Matt Zonona has been awarded third place in the national 13th Annual Young Designers packaging design competition, sponsored by ICMAD, the Independent Cosmetic Manufacturers & Distributors association.
Zonona, who recently earned his graphic design degree from FIDM/Fashion Institute of Design & Merchandising, will be attending ICMAD’s Young Designers 2012 Dinner in New York City in October to accept the third place award for his foaming perfume package concept Farfalla.
Upon hearing the news of his award, Zonona said he felt ecstatic. “I just wanted to give someone a hug,” he says.
In addition to a cash award and trip to New York, ICMAD also provides design industry networking opportunities for its winning students. Zonona will be attending special tour to learn more about the cosmetic and personal care industries. Ben Bennett, the co-founder and creative director for premiere beauty branding agency Hatch Beauty, is the featured speaker for the Young Designers 2012 dinner.
“The goal of the Young Designers competition is to encourage and develop future creative talent,” says ICMAD, whose mission is to provide programs to support creativity and innovation for the cosmetic and personal care industries.
This year, students were asked to design an outside package along with a label for an imagined multi-functional beauty balm product. Packaging entries are judged based on the effectiveness of its design, its profitability and marketability.
Zonona’s purple and silver Farfalla (which means “butterfly” in Italian) package design features his own hand-drawn typography and butterfly graphics, a 3D die-cut detail, and a functional cardboard base for the perfume to stand upright. The hand-drawn graphics certainly give the package a feminine and organic quality to appeal to its target consumer with the tagline “Butterflies are self propelled flowers.”
“I decided I should create my own typeface instead of finding one on the typical free downloading sites,” says Zonona. “I scripted the word ‘Farfalla’ and kept writing it until I decided it fit perfectly with the logo.”
Zonona says that after taking FIDM’s Packaging Design course taught by Joe Bautista, that the medium has become his favorite.
“Creating the dielines and trying to figure out how to make one side of your design carry over to the other side is very challenging, and I like a nice challenge to push myself,” he says. “Also, seeing the product you have created come to 3D life is pretty amazing.”
Originally from Des Moines, Iowa Zonona is a sports fan who enjoys illustration and logo design as well. His portfolio published below represents a range of design styles, from high fashion magazine layout, to gritty urban music packaging, to brand identity restaurant marketing.
FIDM’s participation in ICMAD’s annual Young Designer packaging design competition has yielded positive results in years past. In 2011, two FIDM Graphic Design Students Chad Lowe and Irina Shvarts were awarded second and third place, respectively; and in 2010 FIDM/San Francisco Graphic Design Student Maggie McCormick was awarded third place.
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