FIDM Grad Tamara Houghten Opens Stationery and Gift Card Shop in Echo Park CA

In the Graphic Design program at FIDM/Fashion Institute of Merchandising students learn the ins and outs of logo design and brand development, often using pictures found online to bring their vision to life. In just six short months after graduating from the program, Tamara Houghten is bringing her vision to the real world by opening Shout and About, a stationery and gift card shop located in Echo Park California.

 

Tamara Hougthen - Founder of Shout and About

 

This Saturday, June 27th from 6:00 – 9:00 p.m. is the grand opening of Shout and About. In the spirit of graduation week, we caught up with Tamara to learn a little bit more about the store and how FIDM helped her make this vision a reality.

 

(FIDM Digital Arts) What are you most looking forward to with the opening of your gift shop?

(Tamara) “The most exciting thing about opening Shout and About is creating a fun and modern space filled with beautifully designed products! As online shopping becomes more and more prevalent, it is even more important to have a place to see and touch products in person. I love the idea of having a shop where the work of a variety of designers and brands can coexist as a hub for good design.”

 

How did your education at FIDM lend itself to this endeavor?

“Graduating with a degree in Graphic Design from FIDM has provided me with the skills to hone in on and execute my overall design vision. Beyond the priceless ability to create my own marketing materials, logo, and brand, my education at FIDM has given me the confidence to go after my goals as a designer.”

“FIDM has given me the confidence to go after my goals as a designer.”

shout-and-about-logo-and-lets-boogie-card

 

How would you describe your design esthetic/style?

I would describe my personal design style, as well as the aesthetic of Shout and About, as modern, feminine, and playful.

 

"One of the best things about opening the shop has been collaborating with other creative individuals. Instagram for me has been an incredibly powerful resource to make new connections. The brush lettering on my grand opening invites was done by a wonderful artist, Gold Press Paper, who I likely never would have met if it hadn't been through social media! " - Tamara Houghten

“One of the best things about opening the shop has been collaborating with other creative individuals. Instagram for me has been an incredibly powerful resource to make new connections. The brush lettering on my grand opening invites was done by a wonderful artist, Gold Press Paper, who I likely never would have met if it hadn’t been through social media! ” – Tamara Houghten

 

What advice do you have for incoming FIDM Students?

“The best piece of advice that I could give to incoming FIDM students is to try not to get too hung up on trying to be the most innovative or artistic designer. If you stick true to your design style and what you like to do, the end result will be something that feels authentic and unique.”

 

Shout and About Granding Opening Details

"One of the best things about opening the shop has been collaborating with other creative individuals. Instagram for me has been an incredibly powerful resource to make new connections. The brush lettering on my grand opening invites was done by a wonderful artist, Gold Press Paper, who I likely never would have met if it hadn't been through social media! " - Tamara Houghten

“One of the best things about opening the shop has been collaborating with other creative individuals. Instagram for me has been an incredibly powerful resource to make new connections. The brush lettering on my grand opening invites was done by a wonderful artist, Gold Press Paper, who I likely never would have met if it hadn’t been through social media! ” – Tamara Houghten

 

When: Saturday, June 27th from 6:00 – 9:00 p.m.
Where: 1547 Echo Park Avenue, LA, CA 90026.
Website: http://www.shoutandabout.com/

Best of luck and congratulations Tamara!

graphic-design-branding-rocketStart college and kickstart your career in graphic design.

FIDM/Fashion Institute of Design & Merchandising isn’t just a recognized leader in the study of design and creative business– we’re a training ground for the exciting career in graphic design you’ve always dreamed of pursuing. No other graphic design program has the same unique focus on the fashion and entertainment industries, teaching creative expression in all aspects of print media, logo development, corporate identity, product branding, packaging, apparel graphics and more.

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FIDM: Creative Careers Begin Here

Creative careers begin here.

With four California campuses located in the heart of the fashion and entertainment industries, FIDM is a leading, accredited college offering specialized Associate of Arts and Bachelor’s of Arts degrees. FIDM has been educating students with creative and leadership skills for the global industries of fashion, visual arts, interior design, and entertainment for more than 45 years. Learn more at www.fidm.edu.

The FIDM Digital Arts Blog is dedicated to professional and aspiring graphic designers and filmmakers, illustrating the range of career opportunities within these fields written by FIDM/Fashion Institute of Design & Merchandising. See more at www.fidmdigitalarts.com.

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Author: James Peacock

James Peacock is a Digital Marketing Specialist at FIDM in Los Angeles, California. He received his A.A. in Graphic Design from FIDM and was hired as Social Media Assistant in 2013 by his alma mater in order to help grow the institution’s social media marketing efforts. James now combines two of his passions, telling stories and solving problems by managing data-driven marketing campaigns across multiple channels that ultimately result in a positive return on investment.

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