In the Graphic Design program at FIDM/Fashion Institute of Merchandising students learn the ins and outs of logo design and brand development, often using pictures found online to bring their vision to life. In just six short months after graduating from the program, Tamara Houghten is bringing her vision to the real world by opening Shout and About, a stationery and gift card shop located in Echo Park California.
This Saturday, June 27th from 6:00 – 9:00 p.m. is the grand opening of Shout and About. In the spirit of graduation week, we caught up with Tamara to learn a little bit more about the store and how FIDM helped her make this vision a reality.
(FIDM Digital Arts) What are you most looking forward to with the opening of your gift shop?
(Tamara) “The most exciting thing about opening Shout and About is creating a fun and modern space filled with beautifully designed products! As online shopping becomes more and more prevalent, it is even more important to have a place to see and touch products in person. I love the idea of having a shop where the work of a variety of designers and brands can coexist as a hub for good design.”
How did your education at FIDM lend itself to this endeavor?
“Graduating with a degree in Graphic Design from FIDM has provided me with the skills to hone in on and execute my overall design vision. Beyond the priceless ability to create my own marketing materials, logo, and brand, my education at FIDM has given me the confidence to go after my goals as a designer.”
“FIDM has given me the confidence to go after my goals as a designer.”
How would you describe your design esthetic/style?
I would describe my personal design style, as well as the aesthetic of Shout and About, as modern, feminine, and playful.
What advice do you have for incoming FIDM Students?
“The best piece of advice that I could give to incoming FIDM students is to try not to get too hung up on trying to be the most innovative or artistic designer. If you stick true to your design style and what you like to do, the end result will be something that feels authentic and unique.”
Shout and About Granding Opening Details
When: Saturday, June 27th from 6:00 – 9:00 p.m.
Where: 1547 Echo Park Avenue, LA, CA 90026.
Best of luck and congratulations Tamara!
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The FIDM Digital Arts Blog is dedicated to professional and aspiring graphic designers and filmmakers, illustrating the range of career opportunities within these fields written by FIDM/Fashion Institute of Design & Merchandising. See more at www.fidmdigitalarts.com.