FIDM Digital Media Alumnus Jonathan Gitlin has been promoted to the President of Television and Gaming at Create Advertising Group, an award-winning entertainment marketing agency recognized for its work developing film trailers, television spots and other audio visual material used in entertainment marketing. The company has worked with almost every major studio on high-profile campaigns for some of the most successful worldwide blockbusters in recent memory, among them The Amazing Spider-Man 1 & 2, The Lego Movie, Despicable Me 2, Thor: The Dark World, Pirates of the Caribbean: On Stranger Tides, Alice in Wonderland, Skyfall, Casino Royale, Iron Man, Iron Man 2, 2012 and Django Unchained, among literally hundreds of others.
While Create’s motion picture division has excelled, the company has also seen dynamic growth in its non-theatrical operations. Known for crafting memorable campaigns, Gitlin’s creative leadership has helped expand the company’s portfolio into television and gaming.
David Stern, a 20-year industry veteran and Managing Partner of Create Advertising, announced Gitlin’s promotion along with that of Carrie Gormley who has been promoted to President of Theatrical Advertising.
“As Create Advertising continues to grow and expand, I couldn’t be more proud to have two of the most creative and innovative leaders as partners helping guide the future of our firm,” said Stern. “Jonathan began as an intern 10 years ago and he has proven himself to be one of the true leaders of our company. He has extended our brand into gaming, television, and new media ventures. The company’s ability to enter these new arenas and successfully incorporate this work into our creative flow has been critical to our on going expansion and success.”
For television, Create has produced memorable trailers and spots for some of the most daring and creatively ambitious programs on the air, among them Sons of Anarchy,” “Orange is the New Black,” “Fargo,” “Manhattan,” and The Americans.” In the gaming arena, the company has become equally well known for innovative ads launching mega hits such as Dark Souls II,” “God of War 3,” “Twisted Metal,” “Just Dance 4,” as well as the console debut of Playstation 4. Additionally, its branding division has worked closely with market leaders such as Netflix, Machinima, the BBC and Sony Playstation.
Create Advertising is enjoying a strong 2014, having recently been nominated for four upcoming Key Art Awards for its theatrical trailer for Lucy as well as its television work for “Fargo” and Orange is the New Black.” Besides this year’s Key Art Awards nominations, previous honors for Create Advertising include its 2013 Key Art Awards for Stoker and Orange is the New Black” and a 2012 Golden Trailer Award for “Coriolanus.” Other award-winning campaigns include their work on, among other major titles, Iron Man 2, Black Swan, Tron, The King’s Speech, Up, District 9, This Is It, Casino Royale and Smokin’ Aces. Create was also previously nominated for two Video Game Marketing Awards, and several Screen International Marketing/Distribution Awards, including a nomination for U.K. Creative Agency of the Year in 2012.
Start college and kickstart your career in digital media.
FIDM/Fashion Institute of Design & Merchandising isn’t just a recognized leader in the study of design and creative business– we’re a training ground for the exciting career in digital media you’ve always dreamed of pursuing. Designed to build a strong foundation of general filmmaking knowledge, students emerge with an understanding of all aspects of production workflow, from pre-production through post-production including editing, sound design, digital composition, motion graphics, 3-D modeling and animation, production, digital storytelling and web design.
Creative careers begin here.
With four California campuses located in the heart of the fashion and entertainment industries, FIDM is a leading, accredited college offering specialized Associate of Arts and Bachelor’s of Arts degrees. FIDM has been educating students with creative and leadership skills for the global industries of fashion, visual arts, interior design, and entertainment for more than 45 years. Learn more at www.fidm.edu.
The FIDM Digital Arts Blog is dedicated to professional and aspiring graphic designers and filmmakers, illustrating the range of career opportunities within these fields written by FIDM/Fashion Institute of Design & Merchandising. See more at www.fidmdigitalarts.com.