FIDM Digital Media Grad Promoted to President of Television & Gaming at Leading Global Entertainment Marketing Agency CREATE

FIDM Digital Media Alumnus Jonathan Gitlin has been promoted to the President of Television and Gaming at Create Advertising Group, an award-winning entertainment marketing agency recognized for its work developing film trailers, television spots and other audio visual material used in entertainment marketing. The company has worked with almost every major studio on high-profile campaigns for some of the most successful worldwide blockbusters in recent memory, among them The Amazing Spider-Man 1 & 2, The Lego Movie, Despicable Me 2, Thor: The Dark World, Pirates of the Caribbean: On Stranger Tides, Alice in Wonderland, Skyfall, Casino Royale, Iron Man, Iron Man 2, 2012 and Django Unchained, among literally hundreds of others.

FIDM Digital Media Alumnus Jonathan Gitlin, President of Television & Gaming at Create Advertising Gropu

FIDM Digital Media Alumnus Jonathan Gitlin, President of Television & Gaming at Create Advertising Group

While Create’s motion picture division has excelled, the company has also seen dynamic growth in its non-theatrical operations. Known for crafting memorable campaigns, Gitlin’s creative leadership has helped expand the company’s portfolio into television and gaming.

David Stern, a 20-year industry veteran and Managing Partner of Create Advertising, announced Gitlin’s promotion along with that of Carrie Gormley who has been promoted to President of Theatrical Advertising.

“As Create Advertising continues to grow and expand, I couldn’t be more proud to have two of the most creative and innovative leaders as partners helping guide the future of our firm,” said Stern. “Jonathan began as an intern 10 years ago and he has proven himself to be one of the true leaders of our company. He has extended our brand into gaming, television, and new media ventures. The company’s ability to enter these new arenas and successfully incorporate this work into our creative flow has been critical to our on going expansion and success.”

For television, Create has produced memorable trailers and spots for some of the most daring and creatively ambitious programs on the air, among them Sons of Anarchy,” “Orange is the New Black,” “Fargo,” “Manhattan,” and The Americans.” In the gaming arena, the company has become equally well known for innovative ads launching mega hits such as Dark Souls II,” “God of War 3,” “Twisted Metal,” “Just Dance 4,” as well as the console debut of Playstation 4. Additionally, its branding division has worked closely with market leaders such as Netflix, Machinima, the BBC and Sony Playstation.

Create Advertising is enjoying a strong 2014, having recently been nominated for four upcoming Key Art Awards for its theatrical trailer for Lucy as well as its television work for “Fargo” and Orange is the New Black.” Besides this year’s Key Art Awards nominations, previous honors for Create Advertising include its 2013 Key Art Awards for Stoker and Orange is the New Black” and a 2012 Golden Trailer Award for “Coriolanus.” Other award-winning campaigns include their work on, among other major titles, Iron Man 2, Black Swan, Tron, The King’s Speech, Up, District 9, This Is It, Casino Royale and Smokin’ Aces. Create was also previously nominated for two Video Game Marketing Awards, and several Screen International Marketing/Distribution Awards, including a nomination for U.K. Creative Agency of the Year in 2012.

Congratulations, Jonathan!

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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